Bryant Wu

The engagement effect is best measured by looking at usage metrics such as time spent / posts made / transactions completed (or whatever the key atomic metric of engagement in the product is) and retention rates of various cohorts, with ideally later cohorts having higher retention rates off the bat, and older cohorts showing an uptick in retention... See more

Typically what the consumer founder is, typically they're really young, they're digital natives, and they've made observations about the state of the digital world that typically more senior workers with more experience don't make.

One of the most important lessons for me, another lesson learned, in the areas I invest in, which is largely consumer, I think it's critical you have a theory and defensibility. And for me, that defensibility typically has been network effect.

The systems-level thing is that we actually have to be very fast about getting back to people. Being able to schedule an all-partner in 48 hours or less is actually really important. Being able to make an investment decision with a group process without short circuiting due diligence within 48 to 72 hours, just speed is important because speed kill... See more

First is speed. Second is a two-step process of actually disagree, but commit.

The best way to measure the acquisition effect is usually by the percent of organically acquired users and the customer acquisition cost going down over time (within a network until a certain point).