Britt Gage

In many ways, the work of a critic is easy. We risk very little, yet enjoy a position over those who offer up their work and their selves to our judgment. We thrive on negative criticism, which is fun to write and to read. But the bitter truth we critics must face, is that in the grand scheme of things, the average piece of junk is probably more... See more

Once you choose a project, you are confined to a relatively narrow band of impact (

Figure 1

B); barring an unexpected surprise, the solution to a mediocre problem will have incremental impact, whereas solving an important problem will have greater impact. Even if you execute well, it is hard to make the solution to a middling problem interesting. In... See more

Artificial intelligence will spur two fundamental changes in our relationship with technology. The first is that voice—already the most natural interface for human interaction—will become a dominant interface. Imagine latency reduced to less than half a second, a stark contrast to the sluggishness of touch-based devices. Even silent voice is on the... See more

Certainty - Making your customers feel secure about the quality and longevity of your product reduces the fear of disappointment or the need to frequently replace the item.

Variety - Owning items that introduce a sense of novelty to a person's life satisfies their need for variety and can make them feel more excited.

Significance - Owning something... See more

Enter the MTA’s Extra Credit campaign, which is trying to sell students on the appeal of MetroCards (or later this year, free OMNY cards ). Last month, the agency began giving away a free virtual reality Meta Quest 2 headset each week to a random high school student who uses their student MetroCard and has perfect attendance that week.

The thing about smart people is that they tend to think that if they think really hard about something, they might figure it out, when the truth is, in strategy (and life in general), there is never one right answer.

Strategy requires making choices about a future that is not yet known. I’m one of those people that tends to over-intellectualize

... See more

Conventional hiring processes are designed to recruit the most skilled people to fill a specific role at the right price. The experience can feel dehumanizing — it’s laden with unwritten rules, negotiation, posturing, and indirect communication (if you’re lucky) through recruiters.

The process, at its core, is a transaction of resources. It’s not... See more

the people who can start things will be the major beneficiaries in the coming years, because the barrier is no longer knowledge or skills, it’s courage.

Beliefs are more about belonging than they are about truth.