Britt Gage

What is 'lit' focus

I call it "lit" for two reasons. First, "lit" aptly describes how the flash of inspiration feels—as if a bright light flipped on in the dark. Or a spark has set your thinking ablaze. When you've had an epiphany, been awestruck, or simply been super excited, you've felt that spark. Second, "lit" is how these moments appear to the... See more

Learning is complicated.

While we’re doing it, it’s easy to imagine that those around us are completely sure of themselves, moving forward in a well-lit space.

In fact, if you visit a growing company, a useful school or anywhere that growth is happening, you’ll quickly see that everyone is stumbling forward in the shadows.

That’s part of the deal.

"Today’s “best practices” lead to dead ends; the best paths are new and untried."

There are endless tasks to be done in starting a new venture. But most of the tasks are necessary but insufficient. You can’t begin without them, but by themselves, they won’t create enough impact for your work to make a change happen.

And every new project must create change, or else it fails.

We spend our time focusing on the tasks because the... See more

Over the years, as I’ve aged and made smarter friends, I’ve gradually grown dumber relative to my peers. I’ve compensated by dialing up my agency, which I think of as “manifest determination to make things happen.”

Think about how different an accounting software for tattoo shops would look compared to Quickbooks.

Or how you could integrate pool-party motifs into a CRM for pool cleaners.

All of which would set your brand apart from the get-go and take you from being one of many to being the one and only.

B2B SaaS doesn’t have to be boring and you can create an... See more

as humans, we tend to do whatever it takes and to use any justification to keep busy, even if the task is meaningless. In the words of the scientists behind the study: “Our research suggests that many purported goals that people pursue may be merely justifications to keep themselves busy.”

There’s a lot of emotional overheard that comes with building a company whose essence is hard to put into words.

Is the situation actually complicated or is it really quite straightforward, but you're making it complicated because it requires a lot of courage to make the straightforward decision?