Britt Gage
@brittfgage
Founder, of All Trades. Building a new type of company for generalists and the founders we seek to serve.
Britt Gage
weofalltrades.com
A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more.
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward.
Customer traction is the hard part
- To create a product that grows organically, you need to “surprise and delight” your customers. You can’t do that by simply meeting a user’s expectations, you have to surpass them. And doing that takes time. (h/t Scott Belsky)
Things I'm thinking about
What is 'lit' focus
I call it "lit" for two reasons. First, "lit" aptly describes how the flash of inspiration feels—as if a bright light flipped on in the dark. Or a spark has set your thinking ablaze. When you've had an epiphany, been awestruck, or simply been super excited, you've felt that spark. Second, "lit" is how these moments appear to the... See more
I call it "lit" for two reasons. First, "lit" aptly describes how the flash of inspiration feels—as if a bright light flipped on in the dark. Or a spark has set your thinking ablaze. When you've had an epiphany, been awestruck, or simply been super excited, you've felt that spark. Second, "lit" is how these moments appear to the... See more
A Harvard Medical School professor with ADHD shares how he retrained his brain for deep work and reached peak productivity
Knowledge is a process, not a possession
Anne-Laure Le Cunff • Why I have an antilibrary (the power of unread books)
On becoming and
On building an anti-library and the power of unread books
If you allow your ICP to fray, you’ll lose
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
From the beginning, we knew we needed to define a good ideal customer profile (ICP). There are manyapproaches to defining a good ICP, but a quality we underestimated is specificity . Simply put, an ICP must be a single market segment :a group of people for whom the value of solving a problem is roughly the... See more
Lenny Rachitsky • Lessons learned from a startup that didn’t make it
The reality is that it is unclear if an AI-driven internet is net-better for the world. Creative destruction, the process of change that leads to the destruction of existing economic structures, has long pushed society forward. But the internet is so important, and the impact of AI’s change is so dramatic, that it is hard for me to comprehend what... See more
Superhuman
This has been the core question I’ve sat with for the last decade—how to balance money and meaning on the entrepreneurial path. And there are three archetypal ways that I’ve seen people approach the question:
- The deferred life plan
- Being bivocational
- Choosing to integrate