mostly researching, thinking, and writing about company culture via The Kool-Aid Factory and Founder Fodder (newsletter). Used to Stripe (Stripe Press, BizOps) and Figma (Figma for Education).
Noyce knew exactly what he possessed in this integrated circuit, or microchip, as the press would call it. Noyce knew that he had discovered the road to El Dorado.
Stripes that move on from the company and find themselves at companies that don’t embrace the written word to the same extent. I count myself among them. We all report feeling a bit lost and disconnected from their colleagues without it.
We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.