Brie Wolfson

The thing that will endure for 100 years, the way it has for most 100 year companies, is the culture. The culture is what creates the foundation for all future innovation. If you break the culture, you break the machine that creates your products.

Stripes that move on from the company and find themselves at companies that don’t embrace the written word to the same extent. I count myself among them. We all report feeling a bit lost and disconnected from their colleagues without it.

I think most companies start to explicitly encode and articulate their principles or values too late. I would try to produce a provisional revision literally when you’re just a handful of people. Then continue to update it on an ongoing basis, because assuredly there will be things you realize or come to appreciate are wrong over the course of the... See more