Brie Wolfson

We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.

I am a giant advocate for technical founders running their own companies, but one consistent way that technical founders deeply harm their businesses is by screwing up the budgeting process. Yes, the budgeting process. How ridiculous is that? 

Instead of protecting your teams from failure, prepare them for it.

"Any organization that designs a system (defined broadly) will produce a design whose structure is a copy of the organization's communication structure."–Marvin Conway

Even if you want to be big someday, remember that you never need to act like a big boring company.