mostly researching, thinking, and writing about company culture via The Kool-Aid Factory and Founder Fodder (newsletter). Used to Stripe (Stripe Press, BizOps) and Figma (Figma for Education).
Stripes that move on from the company and find themselves at companies that don’t embrace the written word to the same extent. I count myself among them. We all report feeling a bit lost and disconnected from their colleagues without it.
We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.
Which way you run is often the key differentiator between effective and ineffective CEOs. Almost all CEOs know where the problems are, but only the truly elite ones run towards the fear.