Brie Wolfson

We first wrote these “10 things” when Google was just a few years old. From time to time we revisit this list to see if it still holds true. We hope it does—and you can hold us to that.

I am a giant advocate for technical founders running their own companies, but one consistent way that technical founders deeply harm their businesses is by screwing up the budgeting process. Yes, the budgeting process. How ridiculous is that? 

 Among the senior leaders I’ve worked with, I’ve seen folks cause far more harm applying this advice too literally than by ignoring it. Leading effective and collaborative teams requires a nuanced approach to trust.

 I thought my job was to be right. I thought that was how I proved my worth to the company. But that was all wrong. My job was to get things done and doing anything meaningful past a certain point requires more than one person. If you are right but nobody wants to work with you, then how valuable are you really? How much can you realistically... See more