Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
Creating high density of not only people, but ideas and energy = serendipity and aliveness. Lewis Mumford writes that the primary purpose of the city is “to permit—indeed, to encourage—the greatest possible number of meetings, encounters, challenges, between varied persons and groups, providing as it were a stage upon which the drama of social life... See more
The details we think matter likely don’t when we go deep enough : The “accordion” exercise we did felt like powerful psycho technology the way it completely changed how I thought about getting to the essence of experiences and ideas. In the exercise, you go from 3 minutes of a speech to 2 minutes to 1 minute to 30 seconds to 15 seconds, and then ba... See more
Paul Millerd • Speaking, Turning Off Subscriptions, Book Names | #260
Content design is the work of meeting a human’s need for information in the best way for that person to consume it.
Kendra Rainey • The Subtext
1. Product – WHAT you sell. What problem does it solve? How unique is that? And, how well does it solve it?
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
2. Market – WHO you're selling to. Do they have that problem? How painful is it for them?
3. Model – HOW you charge (monthly, one-time, per unit, etc), and how MUCH you charge.
4. Channel – WHERE you're marketing and selling it.
5. Brand – The p... See more
The Growth Newsletter #146
The second built in PLA channel Cash App is using is billboarding—when a user’s use of your product is visible to others around them. For example:
- When your product is physically recognizable, like touting the new iPhone or MacBook in a coffee shop, or wearing Adidas sneakers. This is passive experiential virality where you just see it as you go ab
Gmail
While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of y... See more