Brandy Cerne
@brandycerne
Building beloved brands at brandbybrandy.com. Particularly passionate about new solutions for social health. 🇧🇷 Based in Paraty, Brazil.
Brandy Cerne
brandbybrandy.com
Our friend lived in the city as an adolescent, and he lived in the same way until the end. His days were extremely long and full of time, like an adolescent’s; he knew how to find time to study and to write, to earn his living and to wander idly through the streets he loved; whereas we, who staggered from laziness to frantic activity and back... See more
Notes & Highlights for The Little Virtues by Natalia Ginzburg
Campus provides a low-stakes way to “try on a new way of being”, learn with social accountability, and experiment without hard committing. Each quarter we ask our members for classes, events, bookclubs, or circles they want to host. Many use this opportunity as a chance to engage with an interest more deeply - both as a leader, constructing the... See more
Oopsie Podcast
open.spotify.comTogether: The Healing Power of Human Connection in a Sometimes Lonely World
amazon.com
This is a hospitality solution: a problem that we solved not by sneakily chipping away at the service we were offering but by blowing it out in the opposite direction—by giving more, not less.
Notes & Highlights for Unreasonable Hospitality by Will Guidara
David Brooks • The Relationalist Manifesto
Don’t confuse imagery with things like logos and fonts, though these may be a part of it. Instead, consider imagery to be more about customer perception and brand image.
Brand image deals with the types of feelings a customer has about a brand. In order to create a positive brand image, you’ll need to do the following:
Brand image deals with the types of feelings a customer has about a brand. In order to create a positive brand image, you’ll need to do the following:
- Learn more about your audience
- U
Casey Schmidt • A unique brand resonance model guide for 2020
Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.
How Miro Grows: Tactical Lessons From The $17.5B Whiteboard
Brand and performance marketing are not opposite sides of extremes. While they have important distinctions, brand and performance marketing are best utilized in harmony to achieve 1+1>2: their combined impact is greater than the sum of their individual effects.