Brandy Cerne

Every level of the weave influences every other level. It is a moral ecosystem. Far off in the distance, there is a city we cannot see—the just society. But right in front of us, visible with the naked eye every day if you know where to look, there are people weaving, giving their heart and souls to daily acts of care. When you see that, you

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While it might seem at first glance that things like changing your work and talking about yourself are separate challenges, I see them as directly connected. Sharing your voice isn’t something you do after you've done the thing—it goes hand in hand with doing it. It's the way you identify the conversation that's yours to lead, connect the dots of... See more

Many of us are wired to look at work as something that should produce monetary rewards. Or at least with writing, some amount of attention, or new followers. But on the internet, sustained attention may take years to materialize, if at all. And too many people are focused on short-term followers instead of the genuine credibility that can come from... See more

The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.

A brand clearly states... See more

Artificial invitation mechanisms (i.e refer a friend) are not PLG. Sustainable growth from the product comes from built in in natural product-led acquisition. Don't start a startup where you need to go through someone else to get users.

Have a contrarian point of view. Traits of a top-tier contrarian view:

• People can disagree with it, like the thesis of a persuasive essay. It’s debatable.


• Something you truly believe and can advocate for. Before future investors, customers, and team members do, you have to have personal conviction in it. And you have to believe people will be better

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These struggles are not against other people. The line between ego and soul runs down the middle of every person. Most of us, from time to time, buy into a workaholic ethos that leaves us with little time for relationship. Most of us, from time to time, hew to a code of privacy that prevents us from actually knowing the people who live right

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The state has an important but incomplete role to play in this process. The state can provide services, but it cannot easily provide care. That is to say, the state can redistribute money to the poor, can build homeless shelters and day care centers. It can create the material platforms on which relationships can be built. But the state can’t

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