Execute based on your own plan and not in reaction to others. Agency and ownership rule the day, and this is why “Send email to X” is stronger than “Send reply to Y” — the best work does not happen in reaction to what others do. Just build your own plan based on your goals and the information you have at hand, and don’t be afraid to update it as yo... See more

Pivotal moments often happen when you inject more risk, new information, or create upside in an otherwise stable situation. This is why people talk about a sequence of key events precipitated by changing new jobs, meeting a new mentor, launching products, moving across the country, etc. These are moments of great change, and thus, tremendous amount... See more

10x work happens at the frontier of knowledge, away from the routine. It’s where no one knows anything. In my industry, in tech, the technology frontier often has hype, excitement, and opportunity, but not enough people to do the work. The status hierarchy hasn’t been set, nothing’s been written down, and it’s unclear to anyone what will work. As a... See more

It's easy to get caught up in marketing product features when launching. However, in today's crowded market, consumers aren't just looking for features; they're searching for solutions to their problems.

Simply promoting features without a compelling brand narrative that underscores your value proposition, backed by a deep understanding of your cus... See more

The conclusion being a brand goes beyond just a name, logo, or tagline. It's the narrative threading through your customers' experiences, linking your products, services, marketing, digital touchpoints, team, company culture, and even your investors. It's the story of who you are to them and the impact you make on their lives.

A brand clearly states... See more

if I like someone, I just expect them to like me back.

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more

“Professionals today would never self-identify as bureaucrats. Product managers at Google might have sleeve tattoos or purple hair. They might describe themselves as ‘creators’ or ‘creatives.’ They might characterize their hobbies as entrepreneurial ‘side hustles.’ But their actual day-in, day-out work involves the coordination of various teams and... See more