Brad Barrish

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more

A tradeoff occurs every time you get feedback. You become slightly more mainstream, slightly more aligned with the zeitgeist. You become marginally more of an exploiter than an explorer , standing on the shoulders of the giants who conceived the paradigm you’re striving to build upon. This is very effective when you want to align your work with oth... See more

There is emerging evidence that the live herpes zoster (shingles) vaccine might protect against dementia. However, the existing data are limited and refer only to the live vaccine, which is now discontinued in the United States and many other countries in favor of a recombinant vaccine.

The word priority came into the English language in the 1400s. It was singular. It meant the very first or prior thing. It stayed singular for the next five hundred years. Only in the 1900s did we pluralise the term and start talking about priorities. Illogically, we reasoned that by changing the word we could bend reality. Somehow we would now be

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“As an entomologist, I’ve been doing this for over 25 years now, and it is a rare day when the humans actually get to win one against the insects,” said Sven Spichiger, the pest program manager at the Washington State Department of Agriculture.