Beverley

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers,... See more

The more reliant a task is on a large and private dataset, the more likely it is that a workflow application will be dominant instead of a model. The best software companies function as a system of record, a repository for the most important data (customer IDs, product analytics, or credit card numbers), and they’ll be able to offer superior

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The world of apps—once an exciting canvas for creative exploration—has become repetitive, predictable, and... boring

When members of the Mac team got ensnared in his reality distortion field, they were almost hypnotized. “He reminded me of Rasputin,” said Debi Coleman. “He laser-beamed in on you and didn’t blink. It didn’t matter if he was serving purple Kool-Aid. You drank it.” But like Wozniak, she believed that the reality distortion field was empowering: It

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Steve Jobs once said, “ The most powerful person in the world is the storyteller . The storyteller sets the vision, values, and agenda of an entire generation that is to come.”

I want us to collectively raise the bar for what we expect from our digital experiences. Life isn't just a series of problems to be solved but moments to be lived. As we find ourselves spending more and more of our time in the digital world—especially now—we should expect that world to inspire, surprise, and dare I say, even challenge us. We are... See more

THIS TOO SHALL PASS . This adage of Persian origin is a salve to parents everywhere. “Don’t worry,” it whispers seductively in your ear, “it won’t be like this forever.” And no lies were told. Once you begin to worship at the altar of “This too shall pass” your parenting struggles become something to be endured temporarily, rather than a Sisyphean... See more

“In the past, jobs were about muscles. Now they’re about brains, but in the future, they’ll be about the heart.”