Beverley
@beverley
I am a Technology Entrepreneur quietly building humble but handy Internet businesses.
Beverley
The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.
Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers,... See more
Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers,... See more
“The TL;DR is there’s a huge ship with a broken engine, but none of the engineers know how to fix it. That is, until they bring in an older, more experienced engineer, who figures out the problem immediately. But when this more experienced engineer bills them for $10,000, the other engineers think they’re being ripped off - after all, he only
... See moreHow do you want to feel?
The human brain is wired to respond to sound. Music adds meaning and dimension that is hard to capture with just text.
Elements such as pitch, melody, harmony, timbre, amplitude, scale, and tones, along with the graduated series of notes or intervals dividing octaves, have an affective, emotional, psychological, cognitive,
... See moreAs a marketing executive, I view business as one of the greatest adventures of the human enterprise—if not the greatest. But I am not just a businessman: I am also an unapologetic romantic.
Tim Leberecht • The Business Romantic
Can we patiently and reasonably put our disappointments into words that, more or less, enable others to see our point? Or do we internalize pain, act it out symbolically or discharge it with counterproductive rage? When other people upset us, do we feel we have the right to communicate or must we slam doors and fall silent? When the desired... See more
Alain de Botton • The School of Life: An Emotional Education: An Emotional Education
“I think income is a lot more important than wealth. It’s also because from a policy perspective, dealing with income is a lot easier than dealing with wealth. But the biggest reason is that I think that wealth is a lot harder for regular people to understand than income.
In general, regular people’s intuitive “folk” understanding of income is pretty close to the way economists think about it. Every month you get a certain number of dollars, and you can spend those dollars on stuff you want — pizza, haircuts, medical care, rent, treats for your pet rabbit, etc. The number of dollars you get represents the value of the stuff you can buy.
That’s pretty much exactly how GDP works at the level of the whole economy — GDP is the total value of the stuff that gets produced in the economy, and it’s theoretically exactly equal to the total income that everyone earns for producing that stuff. So income for a whole economy works pretty much the same as it works for an individual.
Wealth is different, for a number of reasons. For one thing, unlike income, wealth can be negative. This means that a lot of personal wealth isn’t actually the world’s wealth.”
Ad legend Bill Bernbach letter on creativity, written in 1947:
Dear ________:
Our agency is getting big. That’s something to be happy about. But it’s something to worry about, too, and I don’t mind telling you I’m damned worried. I’m worried that we’re going to fall into the trap of bigness, that we’re going to worship techniques instead of
... See moreBeing intentionally tiny enables us to develop products and services specifically tailored to audiences with diverse needs, providing a level of attention and care (and fun) that larger companies cannot offer or compete with.
André Chaperon • Part II: “Open World” Marketing
I strongly dislike giving unsolicited opinions or advice to those who haven't requested it. However, I've inherited a trait from my parents that earned them both respect and resentment. While I strive to express it with more tact, that trait is an unshakable moral drive to be brutally honest… almost all the time.