Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
3. Deeper Fan Engagement
- Community members can be a part of fan-made boards for the brand, test product, etc.
Future of Social Communities
"Context collapse": the issue of not having a platform unique to them (to avoid overlap with parents, coworkers, etc.) While they have always been online, they may or may not have other tech skills.
Weston Public Library • Because Internet
72% of users would apply at least one selection filter for joining a community today - something already occurring on most Facebook groups.
Future of Social Communities
After establishing its FANography insight community, sports broadcasting leader ESPN has been able to bring market research in-house, saving approximately $650,000 in one year.
Future of Social Communities
Old, Semi, & Full Finternet people:
- Old -- 1st wave of people who used networked computers. Interacted with strangers (friends weren't online yet). Usenet, IRC, BBSes, MUDs, listservs, forums. Highest level of avg tech skill.
- Semi -- used the internet as a tool, but kept their social lives as before.
- Full -- fully embraced the internet as a medium
Weston Public Library • Because Internet
2. Own Your Community
- Brands can have dozens of non-official pages, but there can only be one official
Future of Social Communities
When the niche is narrow enough, you need very few people to make this kind of community network effect work.
Mighty • Content Alone Will Kill the Creator Economy
