Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
57% reveal that smaller communities make them feel like they are surrounded by people that care about the same thing as them.
Future of Social Communities
Shop, Watch, Blog, Visit, & Workshops
magnolia.com
“Our community has been a great source of ideas for new product features, so much so that we’ve rolled out “Feature Friday” in our Facebook group. Every Friday, we invite members to share their ideas, which our product team reviews as key input to our product roadmap.” - Brad Olson, SVP of Member Experience Peloton
Future of Social Communities
1. Set clear boundaries between community and resources.
Coindesk • DAOs Are the New Way of Impact Work
Collaborative, internet-native organizations like decentralized autonomous organizations (DAO) especially offer shared narratives (memes), economic incentives (money) and more flexible local governance structures (management) to move us in the right direction.
Coindesk • DAOs Are the New Way of Impact Work
"What we learn, long before we utter any words, is that conversation is made up of turns."
Weston Public Library • Because Internet
The new vocabulary is sometimes called algospeak.
Melina Delkic • Leg Booty? Panoramic? Seggs? How TikTok Is Changing Language
This change in the way we use language is known as ‘concept creep’.
These developments, rather than being evidence of a society besotted with its own victimhood, indicate more nuanced understandings of harm and injustice. Concept creep can be a form of societal progress.
James Greig • Love bombing, gaslighting, and the problem with pathologising dating talk
2. Own Your Community
- Brands can have dozens of non-official pages, but there can only be one official