Ben Percifield
@benpercifield
Hey I'm Ben, brand strategist by day web3 experimentoooor by night. Not really a hat guy but metaphorically wears many hats
Ben Percifield
"Context collapse": the issue of not having a platform unique to them (to avoid overlap with parents, coworkers, etc.) While they have always been online, they may or may not have other tech skills.
Weston Public Library • Because Internet
Community Elements:1. Exclusivity: Early access to product. Members only merch. Access to content.2. Pricing: Percentage off sales. Shipping savings. Preferred partner pricing.3. Community: Access to communities. Members only events. Members only apps.
Future of Social Communities
This is a presentation on the book, just the tip of the iceberg if you're interested in more :)
Weston Public Library • Because Internet
Because Internet
westonlibrary.org
GoodRx: A new era for healthcare
innovestor.substack.com
Most people identify the curvy shape as “bouba” and the pointy shape as “kiki.”
Felicia Davin • Let's have a bouba
NbG by Nike IS A NEW KIND OF SHOPPING APP designed for girls who 'Just Do It' their own way. NbG is an experimental Nike project built by a passionate team with a simple idea: we believe YOU DESERVE TO HAVE A SAY in the products you buy.
Future of Social Communities
Love bombing, gaslighting, and the problem with pathologising dating talk
James Greigdazeddigital.com
language and