Benji

• The way I think of this is, you start with a broad worldview and mission for what you want to accomplish (e.g., making humanity a space-faring civilisation), and then construct a business model around that vision. Who would’ve thought space exploration could be a business? Yet, SpaceX did it.

• Start with a mission —> turn it into a business model —> use the cash flows to expand in the direction of your larger mission —> repeat forever.

• And the below excerpt from Cryptonomicon reminded me of SpaceX’s reusable rockets.

• If it will take ten years to make the machine with available technology, and only five years to make it with a new technology, and it will only take two years to invent the new technology, then you can do it in seven years by inventing the new technology first!