Benedetta

There's always two ways of looking at things

Another good article on outbound prospecting & SDR account management: how many accounts SDRs should handle a month? How many contacts should they enroll on a monthly basis? How will this get them to quota?

Learn the different types of waves

Metrics that give you full funnel visibility across the bow-tie.

The expectations for what needs to deliver are increasing and "not knowing" is not acceptable anymore.

Structure follows strategy - ideal org strategy for SaaS

“I left the company because my accounts sucked. When I asked ops, nobody could explain the process..”

Don't let their (different) CRM stop you!