Benedetta
@benedetta
Benedetta
5 things I'd do in my first 90 days as a new VP of Revenue Operations
1. Audit the data before touching anything else. You can't optimize a system you can't trust the inputs on. Start with CRM data quality: completeness, accuracy, duplication rate.
https://lnkd.in/gGEwxtnt
2. Map the lead-to-revenue flow end to end. Not what the team thinks happens. What actually happens. Where do leads stall? Where do handoffs break? Where is there no owner?
https://lnkd.in/gKrbhMFu
3. Pick 5-7 metrics. Not 30. The ones that tell you whether the revenue engine is healthy. Pipeline velocity, forecast accuracy, win rate by segment, cycle length, and quota attainment distribution.
https://lnkd.in/gU9uk-AF
4. Talk to the reps. Not about their deals. About their friction. What slows them down? What data do they not trust? What process do they work around? The workarounds tell you where the system is broken.
5. Don't reorganize anything for 90 days. Observe the system as it runs. The biggest RevOps mistake is restructuring before understanding. Resist the pressure to "make changes" until you know which changes will actually matter.
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