He who jumps into the void owes no explanation to those who stand and watch.

– Jean-Luc Godard

"My daddy always told me to just do the best you knew how and tell the truth. He said there was nothin to set a man’s mind at ease like wakin up in the morning and not havin to decide who you were. And if you done somethin wrong just stand up and say you done it and say you’re sorry and get on with it. Don’t haul stuff around with you."

No Country f

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities

A principle isn’t a principle until it costs you something.

- Bill Bernbach