Mike "Bagel"

one of my favorite rory sutherland anecdotes is about how people complained that an elevator took too long to arrive. it would cost ~ a million dollars to make the elevators 5% faster. they solved the problem for ~$100 by adding mirrors so people groomed themselves while waiting

A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times, alway... See more