muizz

Broadcast > Dialog

This article helped me start to connect the dots on how the means of knowledge creation are intertwined with dissemination.

Failing to write down new recipes risks making that recipe short-lived. Why? A lot of the novelty can get lost in translation as people talk because they’re trying to relate the recipe to some existing cooking technique.

Writing it down enables everyone encountering the recipe to carefully compare the recipe against the existing recipes. The novelty is apparent, can be interrogated, and the true novelty in the technique can discovered and be used to update other recipes.

If you want your recipes credited to you (and to outlive you), you need to learn how to write them. Scientists don’t invite every interested scientist to their lab to explain their work, they publish papers with their methods.

Dialog allows people to learn in small communities. Broadcast allows knowledge to travel globally.

Good discussion underneath

Excerpt: “Over the last 15 years, Excel has been unbundled into a host of other apps, such as Asana, Looker, and QuickBooks. But this unbundling was only possible once Excel became ubiquitous enough for users to know they wanted a purpose-made alternative. In order for that to happen, Excel needed widespread adoption with power users who began using it for niche workflows that it wasn’t originally designed to support.

…

Once those workflows were created, the power users realized that parts of their workflow were inefficient, or that features were missing for their use cases. They felt a need for purpose-built tools—and that became the opportunity for B2B SaaS to develop into a $327 billion market.”

and he was yet again correct just one year later