Jerzilyn

Research:

• the waxing, hair, and medical/basic aesthetics industries feel more taken seriously than the lash industry

• franchise lash salons are deeply influencing the way clients see our industry. usually full of inexperienced artists and inexperienced trainers sadly. these are profit forward companies.

  • I will also be a profit forward company, not

marketing:

everything I know, everything I wish I knew better, everything thats hard.

realistically social media is hard. there is this “ideal client” I have in my mind. and keep being told to “learn to speak to her”. but how? I dont know what social media looks like for her quiet yet. and its because I want people to come get lashes done who have