aron

The landscape of information online is time-independent yet observer-relative. My interaction with content is shaped by my unique digital context – my online habits, frequented sites, and chosen links. This reminds me, in an unscientific manner, of Einstein’s relativity, where time and space are relative to the observer's position. The meaning and significance of online information change based on the viewer and their vantage point. No wonder the internet feels like a vast, contentious discussion space, with everything existing in all states and variances simultaneously. In real life, things change over time, but perhaps in the physics of the internet, it's all about the relational dynamics of data, defined by its current network of relationships and connections.

When I post online, I add basic metrics to track views. But I never know the contexts or the viewers. Suddenly, this information exists in multiple states of interpretation and misunderstanding, yet in a seemingly timeless way. It appears in various timelines and communities, creating different contexts and associations by proximity alone. This makes me think of information entanglement, where separate pieces of content, or even fragments, once removed from their original context, become intrinsically linked in the minds of others, existing all at once in myriad forms. The data becomes the medium. Like a quantum particle, understood only in layman's terms, it exists in multiple states of interpretation, misunderstanding, and relevance simultaneously, collapsing into a specific state only upon interaction (viewing, sharing, commenting, etc.).

We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.  

Our situation resembles that of 18th century England. At the eve of a new Industrial Revolution, inundated by foreign products, lacking the central authority of an Elite to dictate and inspire mimesis, we are left wandering in endless store aisles and webpages, wondering how to properly consume.