aron
@aronshelton
Designing and navigating various contextual arrangements with an enigmatic sense of hope. #wayfinder
aron
In the 2010s, supply chain innovation opened up lifestyle brands. In the 2020s, financial mechanism innovation is opening up the space for incentivized ideologies, networked publics, and co-owned faiths.
Toby Shorin • Life After Lifestyle
provocations and design
The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.
But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.
No matter how many people come over for dinner, you’re only going to be able to engage with a few.
And no matter how big the crowd in the arena, the musicians can only see the faces of a few hundred.
An investor can only be engaged and smart about a very small number of companies.
And it doesn’t matter how many students are in the class, the teacher
... See moreSeth Godin • The natural size
Expanding the Futures Cone’s Concept of the Futures and the Pasts ⊗ Reading as Counter-Practice ⊗ A Bot that Watched 70,000 Hours of Minecraft Videos
sentiers.media
We enjoy media by ourselves, but we also *use* media to communicate. Am I being spoken to by the piece of media, OR is the media speaking for me? In this era, the latter is increasingly more relevant because of the ability to share the extra context around the media (the fandom). It’s not that the piece of media has to have a particularly salient... See more
Media Saturation & Having Media Speak For Us
“The change before the change suggests that perhaps indescribability is, in itself, an evolutionary condition, a built-in extra budget of possibility for unfamiliar formations. I suspect it is, and this indescribability offers the challenge of how to communicate this unseen, submerged process. One is to accentuate the lateness of responding to
... See moreThe future of tech will be an old model: The co-op - Mutual Interest Media
Mutual Interest Mediamutualinterest.coop