aron
@aronshelton
aron
@aronshelton
Embrace win-lose ideas
“How odd I can have all this inside me and to you it’s just words.”
— David Foster Wallace
design and
We like to see designing friction as a fundamental design principle when working with digital culture. Instead of following design ethics that strive to eliminate friction we suggest to not only allow, but embrace friction, facilitate it: design [products with] digital technology in a way that makes space for our humanness. Here friction is a core ingredient. Digital technology should create environments and situations in which we can truly connect with each other, as well as with the unknown, the uncontrolled, with all senses, all elements, all emotions. Create situations that are not calculated beforehand, predicted and measured; situations that result from and amount to the present moment.
Draw a distinction – and cross it.
“…move beyond our comfortable binaries and recognise them as interfaces: places of friction, possibility, and perpetual movement. Every meaningful change, every genuine innovation, arises at the interface—where differences meet, transform, and evolve.”
“The change before the change suggests that perhaps indescribability is, in itself, an evolutionary condition, a built-in extra budget of possibility for unfamiliar formations. I suspect it is, and this indescribability offers the challenge of how to communicate this unseen, submerged process. One is to accentuate the lateness of responding to
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A Future In Sync and

Calm Tech and
We don't necessarily need to constantly interact with people “around” us on the web. The sensation of being in the quiet companionship of someone else, like reading next to them in a cafe, is what we're missing. The sense of ambiently sharing space – of being co-present – while engaged in other activities is a staple of shared public spaces that we're still figuring out how to design in the digital realm.
Our current “multiplayer” experiences draw too much attention to the multiplayer-ness. The other people around you demand attention. They move. They flash. They point to exactly what they're focused on, drawing you away from your own focal point. We are missing out on a fuzzier, softer sense of the shared web.