aron
@aronshelton
aron
@aronshelton
Again, we’re early in this evolution, but if I had to bet, I would put money on the internet growing from here via an ecosystem of small apps, maybe even personalized apps fed by our AI models, over the emergence of new huge centralized platforms. Of course, that creates the opportunity for centralization to emerge at the discovery layer.
It’s
... See more“Communication is not what has been said. It is what it is possible to say— and that is guarded by the implicit messages inherent in the relationships.” - Nora Bateson, Combining
Edison did not look for problems in need of solutions; he looked for solutions in need of modification.
Co-creation value adds. 1) When you're stuck with creating something, your co-creator nudges you because they're not going to be stuck on the same thing as you are. So no more writer's block, creative block, etc. They will jump in to push the creation into a version that you could have never imagined. 2) The editing process is much, much faster bec
... See moreThe Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreSeven thoughts on ritual:
Rituals are the feedback loops we construct to construct ourselves.
Rituals shape the medium of time.
Rituals orient us.
Rituals are protocols.
Ritual is a form of play.
Rituals take place in a world set apart.
Rituals make meaning.
We need ritual technology. Technology designed for ritual use. Why? Most of the software we use daily is designed to engagement-max. Social media feeds, loot boxes, compulsion loops, gang gang yes yes yes ice cream so good. You’re caught in a feedback loop with the algorithm, and you are the squishiest part of that loop. Ritual technology operates on a different timescale. Underneath the fast twitch of compulsion loops is the slow thrum of ritual. Elder feedback systems. An antidote to algorithmic engagement addiction?