The designers of complex adaptive systems are not strictly designing systems themselves. They are hinting those systems towards anticipated outcomes, from an array of existing interrelated systems. These are designers that do not understand themselves to be in the center of the system. Rather, they understand themselves to be participants, shaping

Machine learning has put the human in an object-receptive position that goes beyond observation, indicating a potential gateway to introducing holistic ontologies into Western scientific and technological practices.

Despite the presumption that we're each in our own algorithmic bubbles, served up bespoke content — when something strikes a nerve, our networked lives ensure the signal travels instantaneously. It reaches all. Sometimes: the good. Often: the bad. And most likely of all: the ugly.

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become

In the new cultural economy, the culture is the product. It is composed of practices, ideas, and discourses. Products are auxiliary, supportive, but not the main event. And most importantly, people now opt into these designed cultures with full knowledge and awareness that these cultures might change who they are. The authenticity-driven culture o