aron
@aronshelton
aron
@aronshelton
Part of what restricts us seeing things is that we have an expectation about what we will see, and we are actually perceptually restricted by that expectation. In a sense, expectation is the lost cousin of attention: both serve to reduce what we need to process of the world “out there.” Attention is the more charismatic member, packaged and sold
... See moreDespite the presumption that we're each in our own algorithmic bubbles, served up bespoke content — when something strikes a nerve, our networked lives ensure the signal travels instantaneously. It reaches all. Sometimes: the good. Often: the bad. And most likely of all: the ugly.
We need a new definition of scale that is not about the production volumes of a material but the proliferation and exchange of knowledge. From scaling up to scaling out – or perhaps from scaling up to skilling up.

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
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Outflow determines inflow