aron

The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become

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“Imagination is often referred to as a sort of solo activity — authors, artists — but what we’ve found is really key to creativity is that it’s a collective imagination process. It’s the magic of creating together.”

“The best moments in reading are when you come across something—a thought, a feeling, a way of looking at things—that you’d thought special, particular to you. And here it is, set down by someone else, a person you’ve never met, maybe even someone long dead. And it’s as if a hand has come out and taken yours.”

Building a winning community-based brand is the process of being laser focused on a group of people with a shared identity, and developing something for them that makes them feel heard. Elements include establishing an identity that sparks excitement, using a shared language, creating s ocial content that makes them want to share yet feels... See more

I work best from a place of zero ego and zero hope. I call this state being “lower than a worm.” A feeling that nothing will ever come of what I’m working on is crucial. A feeling of my smallness in relation to the world. I gotta be below the dirt. I am nothing and nobody. That frees me up. Who cares what a worm thinks, you know?

Again, we’re early in this evolution, but if I had to bet, I would put money on the internet growing from here via an ecosystem of small apps, maybe even personalized apps fed by our AI models, over the emergence of new huge centralized platforms. Of course, that creates the opportunity for centralization to emerge at the discovery layer. 

It’s

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