aron

The fork on your plate isn’t inevitable—it’s propaganda. Its design has been polished by centuries of iteration, yes, but also by centuries of forgetting. We stopped asking why a fork looks the way it does because it became too familiar to question. It’s not a tool anymore; it’s a dogma.

But supernormal isn’t about inevitability. It’s about normalization. When something becomes so ubiquitous, so embedded in daily life, it disappears from view. That’s not just true for objects—it’s true for the systems we live by. Markets, money, time.

Draw a distinction – and cross it.

“…move beyond our comfortable binaries and recognise them as interfaces: places of friction, possibility, and perpetual movement. Every meaningful change, every genuine innovation, arises at the interface—where differences meet, transform, and evolve.”