aron
@aronshelton
aron
@aronshelton

An attention ecology goes against the idea of an attention economy, in which one’s attention is directly monetized and pitted against other things that are also meant to co-opt your attention.
Within the architecture of a project, whether it’s a printed piece or a website or something else, we’re always trying to deeply consider how one’s attention
... See moreHumane Tech and
design is the embodiment of values. Design is the ultimate commitment to or compromise of one’s values.
And this is how we go about the world. We make sense of the world through interaction. Which ultimately means - we make sense of the world through objects, interfaces, landscapes of other people’s values.
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See moreAnimating Questions and Humans In The Loop
The questions become less like, “What will technology do in the future?" and more like, "What does human sensing do now?"
making sublime and