aron
@aronshelton
aron
@aronshelton
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
... See more“We only count what we know to count, and that's strongly determined by where we stand and who we are.
I often hear people say that qualitative research isn't generalizable, by which they mean that they use "sample" that do not have the features necessary to make valid inferences about a known population.
Forget for a minute that most survey samples aren't truly random, that confidence intervals are often not included, and so on.
We're all operating with the kind of bias that makes it hard to find hay in the haystack. We're biased towards things that are already legible to us. Statistical methods make a virtue of that.
Qualitative research helps us to de-center our concepts, to expand our understanding of the frameworks and schema that operate in lesser examined corners of life.
Even numbers aren't simply a sequence of digits, but a continuum of rationality and irrationality, with the latter making up the grand majority.
Going Further is about changing your stance in ways that challenge our sense of what counts.”
Adam Talkington
Head of Ethnography at Further&Further
What are the words you do not have yet? [Or, “for what do you not have words, yet?”]
What do you need to say? [List as many things as necessary]
“What are the tyrannies you swallow day by day and attempt to make your own, until you will sicken and die of them, still in silence?” [List as many as necessary today. Then write a new list tomorrow. And
we USED to have communities without communication. NOWADAYS we have communication without community.