aron
@aronshelton
aron
@aronshelton
provocations and

provocations and Wordplay

Calm Tech and
We don't necessarily need to constantly interact with people “around” us on the web. The sensation of being in the quiet companionship of someone else, like reading next to them in a cafe, is what we're missing. The sense of ambiently sharing space – of being co-present – while engaged in other activities is a staple of shared public spaces that we're still figuring out how to design in the digital realm.
Our current “multiplayer” experiences draw too much attention to the multiplayer-ness. The other people around you demand attention. They move. They flash. They point to exactly what they're focused on, drawing you away from your own focal point. We are missing out on a fuzzier, softer sense of the shared web.
The Lifestyle era was not about creating culture; it was about attaching brands onto existing cultural contexts. It was not about shaping people; it was about sorting consumer demographics into niche categories. The new order we are entering into reverses this. For some organizations, culture has become the product itself, and products have become
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