101 design rules

Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.

By Brian Collins

1. Design is hope made visible.

2. You can live your life as the result of history and what came before, or you can live your life as the cau

Experience. Don’t observe.

Inhale. Don’t read.

Transfigure. Don’t shift.

Advocate. Don’t ponder.

Prove. Don’t promise.

Encourage. Don’t cut.

Imagine. Don’t worry.

Do. Don’t analyze.

Hear. Don’t listen.

Show. Don’t tell.

Give. Don’t take.