Andrew McCluskey

This means engaging in activities that put others first, beyond the self interest of a single individual or organizational stakeholder, whether artist, label, festival booker, ticketing company, or other.

The lack of specialized knowledge amongst the mainstream audience encourages cultural producers to create and distribute cultural works with minimum changes to pre-existing artistic conventions. The industry perceives mainstream individuals as conservative: They “like what they like” and prefer not to be confronted with radical change.