Andrew McCluskey

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the... See more

Why do furniture designers keep designing new chairs? We know it's not to solve the problem of "sitting." The chair is simply the medium. The true goal is something bigger: to inspire, to broaden our understanding of what's possible, or express something unique about what it means to be alive today.

anger mobilizes - it can provoke short-term action, like attending a protest or signing a petition. But hope organizes. If we want to build lasting movements that transform attitudes, behaviors, and culture (ABC strategy!), we need to organize around a shared goal.

When transactions can be brokered by AI, a company’s mission and culture—if genuine—become its final differentiators. As tasks lose their distinctiveness, only the deep resonance of an organization’s ethos can hold human attention.

People don’t have a strong intuitive sense of how much bigger 1 billion is than 1 million. 1 million seconds is about 11 days. 1 billion seconds is about 31.5 years.

Paul Franz [+]

via The Outline