Andrew McCluskey

Design is such a powerful word. It means everything and so means nothing. And our practice of design really was the whole thing. Ultimately, it was your experience. From the very founding ideas of what the product is and what it does and how it’s architected and how it’s built—its appearance is just one small part of the whole thing.

I often quote the example of a metal band who produced this one acoustic ballad. That ballad was great and ended up in a big editorial playlist, generating a lot of saves and listenership. However, the band suffered algorithmically. Algorithms learned that their music was adequate for ballad lovers, recommending it to more of them. When that... See more

Take decentralized networks, which promised to shift power from tech giants back to users. The vision was beautiful: creators and contributors would finally capture the value they generate. But many crypto networks revealed how quickly noble intentions can unravel. What started as a grassroots movement to build community-owned wireless networks... See more

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