Andrew McCluskey

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

It strengthens my belief that there’s something to this idea of musicto – the music that Millenials and Gen Z grew up with is different to ours, but I bet the stories that surround those songs are kinda the same. Look back and you’ll see us trying to fit in, falling in love, changing behaviors for a crush or coming together over a shared lyric or... See more

Generative Engagement, as a model, is a way of thinking about how you make moment-by-moment choices to interact with others to create generative space between you. It asks that you consider three conditions* in your interactions to shape patterns of generative engagement.

• You stand together, sharing identity. You come together, across your

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Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too:

As you read this essay, try not clicking any links on your first pass. Follow the links later as you revisit patterns that resonate with you.