Andrew McCluskey

I suspected that a community can never get strong as a monolith, which has nothing to do but support the leader; the real way for it to grow is to incentivize sub-groups to form up and compete in team sports. We’re a tribal species, after all.

Quantified status also drives entire industries. Influencer marketing is a $24B market growing quickly. The industry is built on status associations. We see this clearly in the 2010s rise of “the lifestyle influencer”—lifestyles are the most obvious markers of status, and the influencer economy is built on aspiration .

Any enterprising creator can build a business as a curator of products, monetizing her influence. Savvy businesses underpin this new economy. Flagship, one of my portfolio companies at Daybreak, allows anyone with a community to launch their own boutique storefront that showcases their favorite products. They earn ~20% of sales in exchange for... See more

Online music is both incredibly localized and universal, simultaneously confined to small Discord clubs and capable of being transmitted through electric signals to vibrate speakers around the globe.

It's about humanization. And I can't think of another way to imagine how we're going to get out of the crisis of racial hatred if not through the will to humanize." 7