Andrew McCluskey

Filtering my search for chana masala recipes by “.edu” domains, for example, may not make much intuitive sense, but does have the accidental effect of returning recipes that were not optimized within an inch of their life.

I often think of the Noah Smith quote: “Fifteen years ago, the internet was an escape from the real world. Now, the real world is an escape from the internet.”

You can buy traffic. You can’t buy audience.

So we should then examine every convention through its origin – especially within the context of social dynamics, power, and wealth.