Andrew McCluskey

Did they have to turn into a panopticon, where each of us is prisoner and guard simultaneously?

When we are in fear mode, our capacity to understand the perspectives of those different from us shuts down. Fear primes us for self-interest.

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more

The antidote is boring: take less capital, get to profit sooner, and stay small enough to survive platform volatility. Earn resiliance through reputation.

Slow growth feels unglamorous until you wake up richer, calmer, and in control—while everyone else is still chasing the next trick.