Andrew McCluskey

“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.