Curators face the same challenges artists do - getting discovered, building a reachable audience and earning a living. Independent music playlisters might have playlists with hundreds of thousands of followers, but no tools to reach those listeners, know who they are or attribute streams from their playlists.
I've witnessed this countless times. It's a huge anathema to bring up to founders looking for a quick way to build a community the fact that... humans have intrinsic motivation, and if you slap money on it, you might simply crowd that one out.