Andrew McCluskey

I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.

David Lewis's now canonical idea is that conventions form in the process of trying to solve coordination problems.

Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.