Andrew McCluskey

We’re living in an interesting moment: culture has arguably changed more in the last 30 years than in any three decade span in history. Technology supercharged the pace of social change. The internet and smartphones drove change over the last quarter-century, and AI will drive change over the next quarter-century.

Generative Engagement, as a model, is a way of thinking about how you make moment-by-moment choices to interact with others to create generative space between you. It asks that you consider three conditions* in your interactions to shape patterns of generative engagement.

• You stand together, sharing identity. You come together, across your

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If you look at the respective mission statements of Twitter and Facebook—"to give everyone the power to create and share ideas and information instantly without barriers" and “to give people the power to share and make the world more open and connected”—what is striking is the assumption that these are fundamentally positive outcomes. There’s no... See more

There is something magical about creating something with another person, particularly if that creation is tangible and can be revisited after the creative act. Typically in the arts such a creative act requires a level of skill – a level of resource investment to develop muscle memory and ability to meet another in a creative space – think how... See more

A style is a convention guiding the usage and arrangement of certain perceptual attributes such as visual elements, sound, and taste.