Andrew McCluskey

As you read this essay, try not clicking any links on your first pass. Follow the links later as you revisit patterns that resonate with you.

Design is such a powerful word. It means everything and so means nothing. And our practice of design really was the whole thing. Ultimately, it was your experience. From the very founding ideas of what the product is and what it does and how it’s architected and how it’s built—its appearance is just one small part of the whole thing.

Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.

Artists are agents of invention who attempt to change the dominant conventions (although many individuals operating under the rubric of "artist" have much more pedestrian and commercial goals.)

1.9.1 The avant-garde exposes, devalues, and alters existing conventions in search of new cultural arrangements that could provide new aesthetic... See more

“A blog post is a very long and complex search query to find fascinating people and make them route interesting stuff to your inbox.”

Generative Engagement, as a model, is a way of thinking about how you make moment-by-moment choices to interact with others to create generative space between you. It asks that you consider three conditions* in your interactions to shape patterns of generative engagement.

• You stand together, sharing identity. You come together, across your

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