Andrew McCluskey

• #fyi — had a thought, no real hill to die on.


• #suggestion — there’s a hill, I’m not going to die on it. But this is what I would do if I were you.


• #recommendation — I’m climbing the hill, I won’t die on it. But I’ve thought about this a lot, and don’t ignore the feedback.


• #plea — I don’t like dying on hills and that’s not really what we do, but this

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I often quote the example of a metal band who produced this one acoustic ballad. That ballad was great and ended up in a big editorial playlist, generating a lot of saves and listenership. However, the band suffered algorithmically. Algorithms learned that their music was adequate for ballad lovers, recommending it to more of them. When that... See more

The 1,000 True Fans Theory works for monetization but not for social impact. Your personal bubble is merely a business model; it’s not culture until your work breaks into other bubbles.