Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why... See more
Then, one day, Facebook snapped its fingers like Thanos and much of that dependable reach evaporated into ash. No longer would every one of your Page followers see every one of your posts. Facebook did what central banks do to combat inflation and raised interest rates on borrowing attention from the News Feed.