Andrew McCluskey

I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.

Then, one day, Facebook snapped its fingers like Thanos and much of that dependable reach evaporated into ash. No longer would every one of your Page followers see every one of your posts. Facebook did what central banks do to combat inflation and raised interest rates on borrowing attention from the News Feed.

At the core of our psychological approach to understanding radicalization is people's drive to re-establish feelings of personal significance following actual or perceived threats to their sense of meaning or belonging in society, a process known as significance quest.