Andrew McCluskey

“Facts don’t change minds, friendship does!” James Clear explains how convincing someone to change their mind is actually about convincing them to change their tribe. “Perhaps it is not difference , but distance that breeds tribalism and hostility.” Relevant in times of rising social polarisation.

Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.