Andrew McCluskey

The 1,000 True Fans Theory works for monetization but not for social impact. Your personal bubble is merely a business model; it’s not culture until your work breaks into other bubbles.

It makes sense that constant comparison makes us unhappy. I think back to a study I read a few years ago. When passengers board an airplane and walk through first-class on their way to their seats, passengers are then more likely to engage in acts of air rage and aggression than when they board from the middle of the plane. Subtle reminders of our... See more

Extremist movements capitalize on this motivational state, empowering those seeking purpose or meaning by connecting them with a community that not only validates their feelings of frustration or insignificance but also offers them a ready explanation for their grievances and ways to reaffirm their social significance – one that promotes... See more