Andrew McCluskey

In my early 30s I began to consider the mythic as a novel ‘aesthetic’. Calling myself “a wizard” was infinitely preferable to calling myself a “thought leader”, a “futurist” or a “consultant”. The archetype of wizard was much more enlivening and expansive; the mythic quality to it that appealed to me. And still does.

• #fyi — had a thought, no real hill to die on.


• #suggestion — there’s a hill, I’m not going to die on it. But this is what I would do if I were you.


• #recommendation — I’m climbing the hill, I won’t die on it. But I’ve thought about this a lot, and don’t ignore the feedback.


• #plea — I don’t like dying on hills and that’s not really what we do, but this

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The culture industry describes companies and creators who forge new products and art forms where commercial success hinges on the future conventionality of those ideas.

Perhaps old dogs don't learn new tricks because they are closer to death, and the period to earn a positive return on that investment is shorter.

Facebook, with its explicit attachment to the real world graph and its enforcement of a single public identity, is just a poor structural fit for the more complex social capital requirements of the young.

But in general, we’re going to get to a point where you’re a business, you come to us, you tell us what your objective is, you connect to your bank account, you don’t need any creative, you don’t need any targeting demographic, you don’t need any measurement, except to be able to read the results that we spit out.

First of all: what is work? Work is of two kinds: first, altering the position of matter at or near the earth’s surface relatively to other such matter; second, telling other people to do so. The first kind is unpleasant and ill paid; the second is pleasant and highly paid. The second kind is capable of indefinite extension: there are not only... See more

As AI commodifies "high-skill" work, your value depends on what algorithms cannot mimic: relationships, trust, nuance, a touch of the ineffable. We're witnessing a reconfiguration of expertise, where technical acumen intersects with distinctly human qualities that defy easy replication.