Andrew McCluskey

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more

Most crypto projects try to bootstrap network effects through token incentives. But as Austin's McDonald's and Coachella examples show, real cultural network effects might be more valuable than synthetic ones. Your community doesn't need token rewards to amplify something they genuinely care about. The genius is that strong IP creates natural... See more

Indeed the Oak tree King of Limbs, in Britain is over 1,000 years old. It has been growing quietly in place since before the Norman Conquest. The King doesn’t much care about one iPhone model to the next. 

Millennia long scales of engagement with the world around us are almost unimaginable when contrasted with the 2 week long Agile sprints popular... See more

We pay everyone who works with Outside based on their skills, experience, and contribution to the team, and everyone earns more than what is considered a living wage where they live. This may make our prices surprising for clients who are used to a traditional outsourcing model, the primary benefit of which is cheap labor. Our goal is to... See more

It makes sense that constant comparison makes us unhappy. I think back to a study I read a few years ago. When passengers board an airplane and walk through first-class on their way to their seats, passengers are then more likely to engage in acts of air rage and aggression than when they board from the middle of the plane. Subtle reminders of our... See more