Andrew McCluskey

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more

• #fyi — had a thought, no real hill to die on.


• #suggestion — there’s a hill, I’m not going to die on it. But this is what I would do if I were you.


• #recommendation — I’m climbing the hill, I won’t die on it. But I’ve thought about this a lot, and don’t ignore the feedback.


• #plea — I don’t like dying on hills and that’s not really what we do, but this

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Leisure's opportunity cost skyrockets. When an hour of work generates what once took days, rest becomes luxury taxed by your own conscience. Every pause carries an invisible price tag that flickers in your peripheral vision.