Andrew McCluskey

I have never come out of a situation where I was negative to or about someone else and felt better. Any time I have been disdainful of another person has ended with me wishing I had kept my mouth shut. Turns out that hurting people, even when I think I’m right, even if they “hurt me first”, just makes me feel worse, and made their life worse in the... See more

Anger, like fear, triggers the same response in the brain. It is often a reaction to a lack of control.

I tested a landing page that was translated with AI versus the same AI-translated landing page edited by a native German speaker. Conversion rate improvement from implementing this framework was 173%.