Andrew McCluskey

Extremist movements capitalize on this motivational state, empowering those seeking purpose or meaning by connecting them with a community that not only validates their feelings of frustration or insignificance but also offers them a ready explanation for their grievances and ways to reaffirm their social significance – one that promotes... See more

Take decentralized networks, which promised to shift power from tech giants back to users. The vision was beautiful: creators and contributors would finally capture the value they generate. But many crypto networks revealed how quickly noble intentions can unravel. What started as a grassroots movement to build community-owned wireless networks... See more

Most crypto projects try to bootstrap network effects through token incentives. But as Austin's McDonald's and Coachella examples show, real cultural network effects might be more valuable than synthetic ones. Your community doesn't need token rewards to amplify something they genuinely care about. The genius is that strong IP creates natural... See more

It makes sense that constant comparison makes us unhappy. I think back to a study I read a few years ago. When passengers board an airplane and walk through first-class on their way to their seats, passengers are then more likely to engage in acts of air rage and aggression than when they board from the middle of the plane. Subtle reminders of our... See more