Andrew McCluskey

You can buy traffic. You can’t buy audience.

Despite working with DeFi teams for the last 5 years, I think onchain finance is a better name for whats happening.

Decentralization is an important substrate, the real pull is the increase in utility and value when an asset comes onchain turns into a money lego.

Whether an asset is blockchain-native or a real-world asset will matter less and less.

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Self-help and esoteric literature uses the term ‘empath’ to describe people who are sensitive to the emotions and energy of other people, animals and the environment. Although there is not one unified definition of an empath, they are usually described as individuals who have the ability to physically feel the energy field of others and their

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Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.

Then, one day, Facebook snapped its fingers like Thanos and much of that dependable reach evaporated into ash. No longer would every one of your Page followers see every one of your posts. Facebook did what central banks do to combat inflation and raised interest rates on borrowing attention from the News Feed.