Andrew McCluskey
@andrewmcc
Creator / Contributor at musicto
Andrew McCluskey
@andrewmcc
Creator / Contributor at musicto
We all know about Netflix, we all know about Spotify and other media categories, and we also know what it has done to some industries... The music industry has lost, in the digital transformation, approximately 50 percent of its overall revenue pool.
— Markus Dohle, CEO, Penguin Publishing House
Yep - nothing like living through it ;-p
Design Input and
my experience too :-)
it is called the thought leader journey as perhaps it is the act of helping people move from the simple understanding to the more nuanced implementation - a book - a talk - a podcast - an article - a video - these are all ways of simplifying a construct or an idea to make it grokkable and accessible. Seems that people will still need help in applying the construct to their unique environment - hence workshop - on site consulting model