A friend asked a Busy Guy to lead a project, and instead of saying yes or rejecting it, the Busy Guy said: “I can’t commit to that, but I can commit to thinking about it, and if I come up with something I’m excited about, I’ll do it.”
The antidote is boring: take less capital, get to profit sooner, and stay small enough to survive platform volatility. Earn resiliance through reputation.
Slow growth feels unglamorous until you wake up richer, calmer, and in control—while everyone else is still chasing the next trick.
That seems to imply something beautiful, something worth defending.
It conjures images of beautifully maintained flowerbeds protected from the outside world. But that’s not what Facebook built, what Instagram built, what Twitter built.
They built paved, unshaded, barren hellscapes, trapped us in them,... See more
Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.