Andrew McCluskey

BRIAN ENO

So what you see when you watch someone surfing is they take control momentarily, to situate themselves on a wave, and then they surrender. They’re carried along by it, and then they take control again, and then they surrender. I think that’s a very good analogy of what we do throughout our lives, actually. We’re constantly moving between... See more

I suspected that a community can never get strong as a monolith, which has nothing to do but support the leader; the real way for it to grow is to incentivize sub-groups to form up and compete in team sports. We’re a tribal species, after all.

I tested a landing page that was translated with AI versus the same AI-translated landing page edited by a native German speaker. Conversion rate improvement from implementing this framework was 173%.