Andrew McCluskey

People will, if given the opportunity, read a 5,000-word essay on their phone. And they’ll do it right there, with their head still on the pillow. In those cases, it’s not terrible; it’s wonderful. And if you can capture that, if you can direct that attention to things worth attending to, it’s incredibly powerful. So if you’re a writer, why not go

... See more

Most people stop at consumption. This has always been the case, and will continue to be the case forever and ever, Amen. This makes sense, as it requires the least amount of effort. But the evolution of algorithmic and hyperpersonal content makes moving beyond consumption even more challenging. If I already enjoy the content I’m being served, why w... See more

Time for us is not infinite, but it’s also not in short supply.