Andrew McCluskey

I've witnessed this countless times. It's a huge anathema to bring up to founders looking for a quick way to build a community the fact that... humans have intrinsic motivation, and if you slap money on it, you might simply crowd that one out.

People will, if given the opportunity, read a 5,000-word essay on their phone. And they’ll do it right there, with their head still on the pillow. In those cases, it’s not terrible; it’s wonderful. And if you can capture that, if you can direct that attention to things worth attending to, it’s incredibly powerful. So if you’re a writer, why not go

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