Andrew McCluskey

Quantified status also drives entire industries. Influencer marketing is a $24B market growing quickly. The industry is built on status associations. We see this clearly in the 2010s rise of “the lifestyle influencer”—lifestyles are the most obvious markers of status, and the influencer economy is built on aspiration .

I’ve always believed the best early-stage founders are artists – they're obsessive about new and unusual things, they feel compelled to bring creation into the world, and they are often misunderstood for long periods of time–even lifetimes. Building businesses is their art.

Every once in a while, I meet a person who radiates joy. These are people who seem to glow with an inner light. They are kind, tranquil, delighted by small pleasures, and grateful for the large ones. These people are not perfect. They get exhausted and stressed. They make errors in judgment. But they live for others, and not for themselves. They’ve... See more

Markus Dohle, CEO, Penguin Random House, says the top 4 percent of titles drive 60 percent of the profitability. That goes for the rest of them too: