Readers consistently describe DD as their most reliable source for finding content they wouldn’t have encountered elsewhere. When you advertise with DD, you’re not interrupting – you’re participating in an established discovery ritual that readers genuinely value.
Too many businesses don’t really understand that the core of their business is making people feel good. Whether it’s walking into a store or a restaurant, or being on an airplane, most people go through life hoping that good things will happen to them, and they return to businesses that make those things happen.