Andrew McCluskey

In 1985, Nike held a 24-hour shoe design contest. Nike was struggling. Their stock dropped 50%. They had to lay off people. Adidas, Converse, and Reebok were all selling more shoes. So in a panicked attempt to find creative talent, Nike held a shoe design contest. The winner was a corporate architect named Tinker Hatfield. “Two days after the... See more

The stories our culture tells about creativity almost always concern individuals: think Steve Jobs, Albert Einstein, Kanye West. These stories are tempting because they are simple, because they appeal to our veneration for individualism, because we love our heroes. We have very few models for storytelling that concern small groups of people, or... See more

People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music. When you’re writing, think about repetition and variety. Crescendos and rests. Pace and punctuation. Read your work out loud, and feel the rhythm of the words in your voice.