Andrew McCluskey

Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.

Building relationships between things is a form of authorship too.

The companies that figure out how to monetize human flourishing rather than human consumption will define the next economic era.