Andrew McCluskey

Filtering my search for chana masala recipes by “.edu” domains, for example, may not make much intuitive sense, but does have the accidental effect of returning recipes that were not optimized within an inch of their life.

As TikTok video essayist Rayne Fisher-Quann wrote in her Substack essay on “micro-individuality”, “everyone seems to be more obsessed with individuality and differentiation than ever before, while simultaneously participating in one of the most intoxicating lifestyle reproduction mechanisms in human history.”

Your success here will depend entirely on how successfully you can tell stories, and how successfully other people can repeat those stories, both to themselves and others.Your North Star here has to be: are other people retelling this story successfully?Port cities around the world are more similar to each other than they are to their inland... See more