Groovy visuals bro 🌀
Quirk-pilled branding is taking over, and we totally get it. There’s just something about a hand-drawn, imperfection-peppered, rule-breaking (dare we say, quirky?) design that reminds us of the humans behind brand 🫶
Have you seen anyone dropping these acid-esque visuals?... See more
Most crypto projects try to bootstrap network effects through token incentives. But as Austin's McDonald's and Coachella examples show, real cultural network effects might be more valuable than synthetic ones. Your community doesn't need token rewards to amplify something they genuinely care about. The genius is that strong IP creates natural... See more
Think back …
Way way way back to the early days of web2.0.
Feeds were the new thing and social graphs were open.
Products like Spotify, Yelp and Zynga all leveraged this open social layer to grow massive user bases and billion dollar valuations.... See more
I've witnessed this countless times. It's a huge anathema to bring up to founders looking for a quick way to build a community the fact that... humans have intrinsic motivation, and if you slap money on it, you might simply crowd that one out.