Andrew McCluskey
@andrewmcc
Creator / Contributor at musicto
Andrew McCluskey
andrewmccluskey.com
Songsterr Plus | Songsterr Tabs with Rhythm
songsterr.com
“the idea that we need to overcome failings of humanness by becoming objective, every thing created fairly, equally... It’s getting rid of passion, of all the things we’re told are primitive and it scares me.”
Terry Gilliam
Are we focusing on the wrong thing?
What does a hopeful future look like? 💡 A new tool gives us an idea.
rewiredemocracy.substack.com
As you read this essay, try not clicking any links on your first pass. Follow the links later as you revisit patterns that resonate with you.
Gonzalo Nuñez • How to build a worldview
...there is a paradox to scale, I think. People who want to be big sometimes think, “I have to immediately reach the largest possible audience.” But in a weird way, the best way to produce things that take off is to produce small things . To become a small expert . To become the best person on the internet at understanding the application of... See more
André Chaperon • Part II: “Open World” Marketing
Foundation Architecting and Remind me Often
The Internet is Tokyo
I often quote the example of a metal band who produced this one acoustic ballad. That ballad was great and ended up in a big editorial playlist, generating a lot of saves and listenership. However, the band suffered algorithmically. Algorithms learned that their music was adequate for ballad lovers, recommending it to more of them. When that... See more
Julie Knibbe • Unlocking Spotify Algorithms: Proven Strategies from 2 Years of Boosting Artist Visibility on Streaming Platforms
The algorithm is not human - don’t forget!
Wet Leg
bbc.co.uklove this band
Here’s a stunning stat: more than 39,000 accounts on TikTok now have at least 1M followers. This creates “niche fame” where within a specific following, a creator may be a rockstar, but more broadly, that same creator may be completely unknown.
Clicks & Clout: How We Seek Status In the Digital Age
The A&R person is the first person to make contact with the band, and as such is the first person to promise them the moon. Who better to promise them the moon than an idealistic young turk who expects to be calling the shots in a few years, and who has had no previous experience with a big record company. Hell, he’s as naive as the band he’s... See more