Andrew McCluskey

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more

Filtering my search for chana masala recipes by “.edu” domains, for example, may not make much intuitive sense, but does have the accidental effect of returning recipes that were not optimized within an inch of their life.

It's about humanization. And I can't think of another way to imagine how we're going to get out of the crisis of racial hatred if not through the will to humanize." 7