Andrew McCluskey

As AI commodifies "high-skill" work, your value depends on what algorithms cannot mimic: relationships, trust, nuance, a touch of the ineffable. We're witnessing a reconfiguration of expertise, where technical acumen intersects with distinctly human qualities that defy easy replication.

Content creators, by definition, don’t care about what they’re creating but only about the fact that they’re creating something. If you are a creator and you care, you should never think of yourself as a “content creator”

I have a foreboding of an America in my children's or grandchildren's time – when the United States is a service and information economy; when nearly all the manufacturing industries have slipped away to other countries; when awesome technological powers are in the hands of a very few, and no one representing the public interest can even grasp the... See more

A monoculture is when humans from diverse backgrounds all take on the same conventions.

Artists perform. They’re not your power user.

Knowing where to go and what to do is the currency that, in the modern aspiration economy, makes curators more important than influencers. They guide their audience through culture by putting forward a selection of images, references, codes, product releases, or memes. Curation gives even mundane objects value by connecting them with a point of... See more