Andrew McCluskey

@andrewmcc

Creator / Contributor at musicto

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Quantified status also drives entire industries. Influencer marketing is a $24B market growing quickly. The industry is built on status associations. We see this clearly in the 2010s rise of “the lifestyle influencer”—lifestyles are the most obvious markers of status, and the influencer economy is built on aspiration .

Clicks & Clout: How We Seek Status In the Digital Age

Thought Leadership

referencing the blue model influencers / creators / TLs

People naturally remember musical language, and I would encourage writers to inject their prose with a bit of music. When you’re writing, think about repetition and variety. Crescendos and rests. Pace and punctuation. Read your work out loud, and feel the rhythm of the words in your voice.

Derek Thompson • Why Simple Is Smart

Writing and music

[...] the bullshitter is an antirealist, treating “reality as inherently risky and under construction,” fraught with a greater degree of uncertainty. [...] Bullshitters engage in “deferred epistemic gratification” by throwing a variety of ideas and claims out there without regard to the weight of the evidence.