Andrew McCluskey

Generative Engagement, as a model, is a way of thinking about how you make moment-by-moment choices to interact with others to create generative space between you. It asks that you consider three conditions* in your interactions to shape patterns of generative engagement.

• You stand together, sharing identity. You come together, across your

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Whether you believe in the 1/9/90 rule of social networks or not,

We’re living in an interesting moment: culture has arguably changed more in the last 30 years than in any three decade span in history. Technology supercharged the pace of social change. The internet and smartphones drove change over the last quarter-century, and AI will drive change over the next quarter-century.

The longstanding blending of diverse cultures in music epitomizes the understanding that collaboration across differences can lead to extraordinary results.

If we want to serve capitalism, we rush to evaluate things as product and weigh its value to a consumer as a purchase. If we want to understand our connection to the work and let the art serve us, that takes time.

It strengthens my belief that there’s something to this idea of musicto – the music that Millenials and Gen Z grew up with is different to ours, but I bet the stories that surround those songs are kinda the same. Look back and you’ll see us trying to fit in, falling in love, changing behaviors for a crush or coming together over a shared lyric or... See more

Extremist movements capitalize on this motivational state, empowering those seeking purpose or meaning by connecting them with a community that not only validates their feelings of frustration or insignificance but also offers them a ready explanation for their grievances and ways to reaffirm their social significance – one that promotes... See more