Think back …
Way way way back to the early days of web2.0.
Feeds were the new thing and social graphs were open.
Products like Spotify, Yelp and Zynga all leveraged this open social layer to grow massive user bases and billion dollar valuations.... See more
Start with why has done more harm than good. It’s given a generation of professionals the permission to indulge in navel-gazing. No one cares about your “why”—they only care about how you can help them.
The most human part of humanity is not our animal instincts nor our computer-like rationality, but our mutual social creation of meanings and values around arbitrary choices.