Andrew McCluskey

Music was effort.​ It was physical. It was tangible. It was communal.

I tested a landing page that was translated with AI versus the same AI-translated landing page edited by a native German speaker. Conversion rate improvement from implementing this framework was 173%.

The culture industry describes companies and creators who forge new products and art forms where commercial success hinges on the future conventionality of those ideas.

The goal of this series is not to present music as disposable background noise to be mostly ignored or tuned out , but the complete opposite — the goal is to present music that can engulf the listener, carefully selected works that can be fully appreciated (perhaps even enhanced) despite sometimes only having peripheral attention paid to them.