Andrew McCluskey

The Wundt curve shows that overly simple and predictable stimuli provide only neutral hedonic value. Positive hedonic value requires stimuli that are somewhat novel/complex/ambiguous. Too much novelty or complexity, however, leads to negative hedonic value. There is, then, a “sweet spot” for the right amount of stimulus novelty/complexity: slightly... See more

Cultures reveal differences through following different conventions, or taking different meanings and values from the same conventions.

I'm fed up. At this point in my career, I'm tired of writing the most milquetoast, pushover, inoffensive, coddling copy that (seemingly) every brand wants to use in marketing and advertising communications. "We help build solutions." "Our people are our secret sauce.""Customer service sets us apart.""We're eco-friendly.Every brand says this. These... See more

Michael Tomasello's book "The Cultural Origins of Human Cognition" argues that humans' unique cognitive abilities stem from our capacity for shared intentionality - the ability to participate in collaborative activities with shared goals and intentions. This enables cultural learning and the creation of artifacts, practices, and institutions that... See more