Here's the bottom line: building a podcast audience is hard. I'd argue it's the hardest audience to build, but it's also the most valuable audience you can build.
As TikTok video essayist Rayne Fisher-Quann wrote in her Substack essay on “micro-individuality”, “everyone seems to be more obsessed with individuality and differentiation than ever before, while simultaneously participating in one of the most intoxicating lifestyle reproduction mechanisms in human history.”