So what you see when you watch someone surfing is they take control momentarily, to situate themselves on a wave, and then they surrender. They’re carried along by it, and then they take control again, and then they surrender. I think that’s a very good analogy of what we do throughout our lives, actually. We’re constantly moving between... See more
I suspect the frontier of social network strategy will draw more and more upon deep study of these adjacent and much older social capital games. Fashion, video games, religion, and society itself are some of the original Status as a Service businesses.