Andrei Stoica

Desire is a beautiful emotion and a visceral motivator. I think you should court it with a healthy respect.

It’s critical to the mythology of the hero’s journey to establish the origin point, and like many in tech, our hero’s tend to venture West. Many American heroes have this in common.

Searching for folks with differentiating origin points, life journeys, developmental triumphs and failures → will lead us to new archetypes.

The new question becomes:... See more

what’s so important about the design engineer role is the ability to convey an idea, end to end, without disruption

the idea, creativity, and production come from the same place. no detail gets lost

Listen deeply to what people have to say about your brand and your product. The answer key is already in front of us. This is not new, but it is becoming more and more important, and rarely is it being implemented at the right moments, (again, during R&D vs. post-campaign analysis.)

How do we do this? I’ve dubbed it “Layering & Triangulating.”... See more