Product Lock-in : Related, but different is being locked into a product. When migrating from one vendor's product to another vendor's, you are usually changing both vendor and product, so the two are easily conflated. Open source products may avoid the vendor lock-in, but they don't remove product lock-in: if you are using Kubernetes or Cassandra,
Why is AWS losing market share to Microsoft and Google? Probably because cloud cost optimisation and shift towards new type of workloads is hitting the biggest player the most.
Around 40-50% of AWS revenue comes from EC2, the most basic compute offering. This is a higher share than for Azure and GCP. Computing is the easiest cost to optimize, therefore hurting AWS the most. Google Cloud with focus on Data/AI has been consistently taking the market share from AWS/Azure and will soon have 20% of the Cloud market.
Your system design interviews will become 5X easier if you learn these 25 must-know distributed system patterns explained by Martin Fowler on his blog. | Rajat Gajbhiye