Adam Little
@alittle
Adam Little
Dialing up the FOMO backfires 87% of the time by actually increasing the odds your customer will be lost to no decision. Contrary to common belief, customers’ fear of messing up (FOMU) outweighs their fear of missing out on benefits (FOMO).
The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)
We asked veterinarians what challenges they are having MORE trouble with over the past 12 months. There was some nuance in the response between private and corporate practices:
Corporate Practices
Private Practices
Corporate Practices
- Finding staff
- Staff burnout
- Pet owner financial constraints
Private Practices
- Finding staff
- Pet owner financial constraints
- High appointment demand
VetMedux • VetMedux™, powered by Instinct
85% of pet owners with insurance believe it's worth it, according to a recent MarketWatch survey.99.5% of policyholders surveyed reported that they do not regret having pet insurance, knowing their pets are covered for significant expenses such as surgeries, diagnostics, and ongoing treatment.Pet owners without insurance are nearly 1.5 times more... See more
The Pros and Cons of Pet Health Insurance: Is It Worth It?
Reversible vs. irreversible decisions explained with a great analogy. https://t.co/Jv1s8a8ThL
To win in business, you must be either a low-cost provider or differentiated. If you’re neither, competitors can “bully” you and take market share. Two questions can help you figure out whether you’re winning in these ways. First, could you match competitor price decreases and remain more profitable than them? If not, you’re not a low-cost
... See moreProduct teams overvalue hitting home runs vs hitting 100 singles back to back. This leads them to take bigger swings by going after bigger markets of new users. They get bogged down by trying to establish product-market fit for a new set of users and never fulfill the potential of their current product-market fit.