alice smith

When reading about the motivation for launching these various curation initiatives, it’s clear that it’s not only about rebellion, but also about the critical act of archiving.

“We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says. Instead of “grabbing” an aesthetic as a whole, consumers can take elements and incorporate them into their own style. “This shift is why we haven’t seen a micro-trend pop in a little bit,” she says.

Algorithmic recommendations can be formulaic – if a person is creating a playlist, there’s always the potential for chaos, which is kind of fun.

Computers can see us as large groups, but they’re glum and only aggregate us to sell us stuff. In reality, the computers give great insight into the power of common identity between groups. No one’s using that. What’s sitting with the computers is a way of seeing new groups, new common identities between people.

It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.

In the last ten years, pattern recognition has become a cultural activity. You see that on the bad end, like QAnon, and on the more fun end with the pervasiveness of trend forecasting.

The problem goes deeper than this. Increasingly our tech also opens us up to new vectors of anxiety. Regardless of whether you’re working more or less, your nervous system is now plugged into a neurotic and hypersensitive globe-spanning information system that’s constantly pushing unnecessary things into your consciousness.

Digital platforms are largely devoted to making users consume more, faster—think of TikTok’s frenetic “For You” feed or Spotify’s automated playlists. Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation