When reading about the motivation for launching these various curation initiatives, it’s clear that it’s not only about rebellion, but also about the critical act of archiving.
As Shumon Basar put it, we're living in the era of LoreCore: 'a prevalent stage of reality in which we're all characters; characters who are also audiences.' From Coquette to Mermaid fashion, from Doe to Siren Eyes, codified styles are 'guiding' our characters' journey, while optimizing it for digital consumption.
It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.
have we lost our sense of taste? which is why we need curators now
Despite all the crises we face – the cost of living, climate change, AI – any of which should surely be enough material to inspire real and meaningful art, the overwhelm of information paired with exhausting post-capitalist forces has created an atmosphere that is nihilistic and excruciatingly mid.
Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation.
Because brands are only as old as the people who direct them. That’s why you’re now seeing a deterioration of people following brands, as opposed to designers and stylists.
For thousands of years, Earth’s resources have been extracted by bodies, most of whom were not free. But now it’s our bodies and ourselves being extracted.