alice smith

Brands are just tools for consumers to describe their personality. If your personality is flat, then you wear obvious things.

I’m curious about the way it’s impacting our inner monologues. The constant self-analysis, the picking-apart, the internal work . In collusion with capitalism and social media and the digital panopticon, seeing ourselves through a therapized lens means regarding the self as the ultimate project. It’s easy to forget there are other ways to live.

My perennial thought will always be, if the internet didn't exist in the state that it did now, we would have so many rich, interesting scenes, because people have to work to share that.

It’s long past time that we realized these systems are not benefitting culture. Creators and consumers alike are pushed into preset formats that we may ultimately have no organic interest in. By giving in to algorithmic feeds, we are letting tech companies determine our tastes.

Computers can see us as large groups, but they’re glum and only aggregate us to sell us stuff. In reality, the computers give great insight into the power of common identity between groups. No one’s using that. What’s sitting with the computers is a way of seeing new groups, new common identities between people.

“We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says. Instead of “grabbing” an aesthetic as a whole, consumers can take elements and incorporate them into their own style. “This shift is why we haven’t seen a micro-trend pop in a little bit,” she says.

Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation.