I’m curious about the way it’s impacting our inner monologues. The constant self-analysis, the picking-apart, the internal work . In collusion with capitalism and social media and the digital panopticon, seeing ourselves through a therapized lens means regarding the self as the ultimate project. It’s easy to forget there are other ways to live.
Computers can see us as large groups, but they’re glum and only aggregate us to sell us stuff. In reality, the computers give great insight into the power of common identity between groups. No one’s using that. What’s sitting with the computers is a way of seeing new groups, new common identities between people.
Digital platforms are largely devoted to making users consume more, faster—think of TikTok’s frenetic “For You” feed or Spotify’s automated playlists. Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation
Between Entities and Identities: The Internet of Egregores
Exploring the concept of egregores, the text examines how collective online identities and fandoms manifest as influential forces within digital platforms, shaping social dynamics and individual experiences in the digital landscape.
“even a ‘main character’ on the timeline means partaking in a conscious performance and leaning into a particular version of a public character”
Despite all the crises we face – the cost of living, climate change, AI – any of which should surely be enough material to inspire real and meaningful art, the overwhelm of information paired with exhausting post-capitalist forces has created an atmosphere that is nihilistic and excruciatingly mid.
Curators slow down the unending scroll and provide their followers with a way of savoring culture, rather than just inhaling it, developing a sense of appreciation.
When reading about the motivation for launching these various curation initiatives, it’s clear that it’s not only about rebellion, but also about the critical act of archiving.
As Shumon Basar put it, we're living in the era of LoreCore: 'a prevalent stage of reality in which we're all characters; characters who are also audiences.' From Coquette to Mermaid fashion, from Doe to Siren Eyes, codified styles are 'guiding' our characters' journey, while optimizing it for digital consumption.