identity rotation

“We’re moving away from the need to say, ‘These items put together are an aesthetic,’ and moving towards a more fluid state,” Panzoni says. Instead of “grabbing” an aesthetic as a whole, consumers can take elements and incorporate them into their own style. “This shift is why we haven’t seen a micro-trend pop in a little bit,” she says.

this is interesting bc with the abundance of info, we are now turning to each other and those who we aspire to to see what they’re consuming to get the 'best' and their personal curations. Additionally, as ppl become more comfortable with wanting to know every detail, it's only a matter of time before we start using the 'following' feature on IG fo

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