Alex Burns

To accommodate lip gloss superfans like Mason and Li, Hailey Bieber is even selling gray Rhode phone cases that customers can attach their glosses to the back of. Given that a common cellphone attachment is typically a cardholder, this innovative gadget implies that lip balm, specifically Rhode’s, is just as crucial to carry around as your driver’s... See more

I define third-order vanity not by performed modesty but by performed confidence . Think of the influencer who pouts casually for 30 versions of the same photo, edits every pixel of the chosen image, then tortures a caption about feeling hot before posting it. Now, this distinction could just be a matter of taste—some prefer to come off bashful,... See more

The past several years have ushered in a wave of “brand” tales in Hollywood—films that speak to America’s prodigious capitalist ethos, just in case you forgot to look at a billboard. From Blackberry to Air to Flamin’ Hot ,these films have captured the full spectrum of brand power, documenting the highs, lows, and synthetic cheeses of big business.... See more

At first blush, the Rodrigo-Carpenter dynamic doesn’t seem to be that different from the way culture has always pitted pop princesses against each other. Whether it’s Britney and Christina, Debbie Gibson and Tiffany, Brandy and Monica, or Katy Perry and Taylor Swift, there’s always been an inclination that every female pop star needs a rival.

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”