Alex Burns

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Part of what makes fall so accessible to Gen Z is that you can create content about it from inside your bedroom, with a string of orange LEDs, a hot beverage, and a few pumpkin throw pillows. Summer doesn’t offer the same accessibility: Conjuring summer on the feed means vacations (costly) or bathing-suit content (not everyone’s thing). Fall is a... See more

Send handwritten letters

In this essay, I go deep on a Great American Bromance: the handwritten letters shared between Ernest Hemingway and F. Scott Fitzgerald. I think most of us are so out of touch touch with letter writing (beyond stiff wedding Thank Yous) that we’d assume letters demand a formal comportment — and are therefore boring, onerous,... See more

Do a lot of work — do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you’re going to finish one story. Because it’s only by actually going through a volume of work that you are actually going to catch up and close that gap. And the work you’re making will be as good as your ambitions.

Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

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“That would be my advice to you as an artist as well as a man. If there’s something that’s dirty within you, you can’t just present it as is. You kind of have to turn the contradiction into something positive by sharing it with other people who might not think they have one. Sublimate those contradictions within you into art.”

Since its founding in 2012, A24 has consistently been on the upswing. The company’s success doesn’t come down to one thing, but a variety of factors: the championing of up-and-coming auteurs (Ari Aster, Greta Gerwig, Robert Eggers, the directorial duo known as the Daniels), which has established the studio as a reliable tastemaker; the execution of... See more