Alex Burns

Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

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“That would be my advice to you as an artist as well as a man. If there’s something that’s dirty within you, you can’t just present it as is. You kind of have to turn the contradiction into something positive by sharing it with other people who might not think they have one. Sublimate those contradictions within you into art.”

the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more

It should take time to figure out which hike you want to take. It should take time to learn how to make bread. It should take time to read, to really read, Toni Morrison or James Joyce. It should take time to figure out what kind of music moves you, and what kind of clothes feel like you, and to discern the different calls a bird makes. It should... See more

Because right now there is someone

Out there with

a wound in the exact shape

of your words.

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”