Alex Burns

Lore is valuable online currency these days. A finalist for Oxford Dictionary’s 2024 word of the year (it lost to “brain rot”), this Old English word for knowledge has become slang for dramatic, and often traumatic, details that define a person’s existence. Driven by the impulse to self-mythologize and spin yarns, young people are enshrining even... See more

Forty hour work weeks are a relic of the Industrial Age. Knowledge workers function like athletes—train and sprint, then rest and reassess.

I meet a lot of people who don’t like their jobs, and when I ask them what they’d rather do instead, about 75% say something like, “Oh, I dunno, I’d really love to run a little coffee shop.” If I’m feeling mischievous that day, I ask them one question: “Where would you get the coffee beans?”

If that’s a stumper, here are some followups:

• Which kind of

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