Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers
“We live in an age of discovery,” Adams’s sister wrote to her, “One of our acquaintances discovered that a full grown child may be produced in less than five months!”
She goes on to explain that the husband of the new mother in question was out of town nine months earlier ... suggesting this baby is not, in fact, a miracle of the age of discovery... See more
In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”
Do a lot of work — do a huge volume of work. Put yourself on a deadline so that every week, or every month, you know you’re going to finish one story. Because it’s only by actually going through a volume of work that you are actually going to catch up and close that gap. And the work you’re making will be as good as your ambitions.