Alex Burns

Part of what makes fall so accessible to Gen Z is that you can create content about it from inside your bedroom, with a string of orange LEDs, a hot beverage, and a few pumpkin throw pillows. Summer doesn’t offer the same accessibility: Conjuring summer on the feed means vacations (costly) or bathing-suit content (not everyone’s thing). Fall is a... See more

Yes, this is 2024, where life increasingly feels like a huge in-joke that started on the internet. Once upon a time we had subcultures: punks and goths, hippies and emos. Now we have Gen Z’s perceptive trendspotters pinpointing a style or a mood that is sweeping the zeitgeist, coining a label for it — often with the suffix “-core” — and sharing it... See more

Since its founding in 2012, A24 has consistently been on the upswing. The company’s success doesn’t come down to one thing, but a variety of factors: the championing of up-and-coming auteurs (Ari Aster, Greta Gerwig, Robert Eggers, the directorial duo known as the Daniels), which has established the studio as a reliable tastemaker; the execution of... See more

the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more