Alex Burns

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

from the radio producer Ira Glass, on feeling disappointed by your own work:

All of us who do creative work...get into it because we have good taste. But there’s a gap. For the first couple years that you’re making stuff, what you’re making...It’s not that great. It’s really not that great. It’s trying to be good, it has ambition to be good, but

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