Alex Burns

Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

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In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

“We live in an age of discovery,” Adams’s sister wrote to her, “One of our acquaintances discovered that a full grown child may be produced in less than five months!”

She goes on to explain that the husband of the new mother in question was out of town nine months earlier ... suggesting this baby is not, in fact, a miracle of the age of discovery... See more

Part of what makes fall so accessible to Gen Z is that you can create content about it from inside your bedroom, with a string of orange LEDs, a hot beverage, and a few pumpkin throw pillows. Summer doesn’t offer the same accessibility: Conjuring summer on the feed means vacations (costly) or bathing-suit content (not everyone’s thing). Fall is a... See more

Because right now there is someone

Out there with

a wound in the exact shape

of your words.

Send handwritten letters

In this essay, I go deep on a Great American Bromance: the handwritten letters shared between Ernest Hemingway and F. Scott Fitzgerald. I think most of us are so out of touch touch with letter writing (beyond stiff wedding Thank Yous) that we’d assume letters demand a formal comportment — and are therefore boring, onerous,... See more