Other podcast companies are taking a similar approach as competition for listeners mounts and investors start to get serious about profitability. They are turning the audible into the visualto advertise shows across billboards, streaming platforms and the internet, and hiring marketing executives from studios and streamers to lead the charge, even ... See more
To get the most out of third places, you’ve got to find one you enjoy frequenting. Mine your interests, Littman says, to discover a location that fulfills your needs. For instance, if you love books but don’t necessarily want to discuss them with others, find a bar or café that offers silent reading nights for people who want to read communally. Se... See more
The company, which declined to say how much it is spending on the Grinch campaign, now plans to apply the tried-and-tested Hollywood concept of intellectual property to more podcasts, prioritizing ideas that might expand into books, TV series, live events and other podcasts, Blake said. It needs multipronged marketing campaigns to generate enough i... See more
the internet’s sprawling databases, real-time social-media networks, and globe-spanning e-commerce platforms have made almost everything immediately searchable, knowable, or purchasable—curbing the social value of sharing new things. Cultural arbitrage now happens so frequently and rapidly as to be nearly undetectable, usually with no extraordinary... See more
What set Roan apart was how unapologetically fun and silly her music was; there’s not another pop musician right now on any level of fame that will open an album with a song called “Femininomenon” and include the line “get it hot like Papa John” in the chorus. Her lyrics were frank about her sexuality, particularly in a viral line from Midwest Prin... See more