Alex Burns

@alexgraceburns

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Have killer voice. How do you develop killer voice? Be confident. How do you develop confidence? Read oodles and write oodles more. If you’re sending a “list newsletter” you better have one hell of a point of view because, well, there are oodles-upon-oodles of list newsletters out there. Generally, like with much good writing, the magic for readers

On Being a Good Newsletterer

How a Medieval Murder Map Helped Solve a 700-Year-Old London Cold Case

Sofia Quaglia atlasobscura.com

We are not going in circles, we are going upwards. The path is a spiral; we have already climbed many steps.

— Herman Hesse, Siddhartha

Dylan O'Sullivan • Tweet

To accommodate lip gloss superfans like Mason and Li, Hailey Bieber is even selling gray Rhode phone cases that customers can attach their glosses to the back of. Given that a common cellphone attachment is typically a cardholder, this innovative gadget implies that lip balm, specifically Rhode’s, is just as crucial to carry around as your driver’s... See more

How lip gloss became the answer to Gen Z’s problems

In early interviews with Whaley, he often talked about the internet being the magic ingredient to MSCHF: “Life is too short and the internet is too big to not make what you want.”

Evan Armstrong • The Art of Scaling Taste

Make art, and while everyone is deciding what they think of it, make more art.” — Andy Warhol

Side projects as the key to the good life By Marty Bell • 31 Jul 2025

When I was 13, I created a chat room for teenagers to talk about art and photography (the tagline was, if I remember, “The future of art but we don’t give a fuck”). I think that was the first self-made project I put out into the world, and it taught me one of the most important