It’s folk economic faux-wisdom (“if a household overspends, we know that we have to give up things we’d rather keep”) that is providing the smokescreen for this ideological assault.
In a necromancy-esque ritual these celebrities and artists are risen from the grave, their corpses hoisted on puppet strings in another display of performance.
Jones’s “interviews” with exhausted athletes, are surely as ritualised as any Chinese state broadcast. Emote. Emote again. Emote differently. Praise the crowd.
For that reason, this is definitely not the time to recline into the leftist version of capitalist realism, the defeatist counterpart to the Bullingdon club’s bullishness