Alex Dobrenko
@alexdobrenko
writer comedian just a lil guy head of vibes at Sublime
Alex Dobrenko
@alexdobrenko
writer comedian just a lil guy head of vibes at Sublime
Often, in our doubt that we have a real story to tell, we hold something back, fearing that we don’t have anything else. And this can be a form of trickery. Surrendering that thing is a leap of faith that forces the story to attention, saying to it, in effect, “You have to do better than that, and now that I’ve denied you your trick, your
... See moreyou said this 9 months ago. still true?
What the LEGO Group nailed in 1974 that brands still get wrong today.
Tucked inside a LEGO box in the ‘70s was this little note to parents.
Instead of pushing the product, LEGO sold imagination. And instead of telling kids what to build, they told parents: just let them create.
Here’s what you can still learn from this today:
1. They knew their audience.
LEGO wasn’t selling to kids - they were selling to parents. And they spoke directly to them.
2. They created an emotional connection.
They didn’t just talk about the product. And they highlighted three behaviours that really matter to parents... creativity, independence, and play.
3. They kept it simple.
No marketing jargon, no stock photos - just brilliant copywriting and a simple message that resonates.
Nearly 50 years later, and brands are still overcomplicating things. LEGO got it right by keeping it human, emotional, and simple, and it’s why they’re still one of the world’s most loved brands today.
What the LEGO Group nailed in 1974 that brands still get wrong today.
Tucked inside a LEGO box in the ‘70s was this little note to parents.
Instead of pushing the product, LEGO sold imagination. And instead of telling kids what to build, they told parents: just let them create.
Here’s what you can still learn from this today:
1. They knew their audience.
LEGO wasn’t selling to kids - they were selling to parents. And they spoke directly to them.
2. They created an emotional connection.
They didn’t just talk about the product. And they highlighted three behaviours that really matter to parents... creativity, independence, and play.
3. They kept it simple.
No marketing jargon, no stock photos - just brilliant copywriting and a simple message that resonates.
Nearly 50 years later, and brands are still overcomplicating things. LEGO got it right by keeping it human, emotional, and simple, and it’s why they’re still one of the world’s most loved brands today.