Alex Dobrenko
@alexdobrenko
writer comedian just a lil guy head of vibes at Sublime
Alex Dobrenko
botharetrue.substack.com
In the immortal words of Walter Paepcke, founder of the Container Corporation of America, “packages are not just commodities; they are communications .” 10
Places Journal
OKAY hear me out… I feel like you’re niche is kind of like tender chaos. You write like you’re trying to touch God through a breakfast burrito or something. Tbh seeing your writing style has helped me relax into my own weirdness / oddities more. When I see it work for you I get excited about how it could work for me.
Carly Valancysubstack.comThe end of the world used to be quite seductive to her,
until she considered that the obsession with the apocalypse is actually a longing that those who are dissatisfied with the world have for something different.
until she considered that the obsession with the apocalypse is actually a longing that those who are dissatisfied with the world have for something different.
Allegra Preuss • The Water in the Wood
In moments of uncertainty, we act like we don’t have a choice. But we do. “Everything can be taken from a man but one thing,” Viktor Frankl writes in one of my favorite books of all time, Man’s Search for Meaning, “to choose one’s attitude in any given set of circumstances, to choose one’s own way.”
Will this help?
“The world is so distressing and cruel right now, especially with what our leaders are saying, it’s almost like comedy and joy is like a flower that needs to be cared for, and it needs to be in a peaceful garden where someone is watering it and taking care of it. I think the answer is empathy, getting people to recognize what binds all human beings... See more
PI.FYI | 🫶 EMPATHY
emails from companies that don't suck
It’s bold. It’s bright. The logo screams in your face. Love that. It works exactly within the limitation of using Square as an email marketing platform.
The copy-writing matches their brand so well, too:
✅ The Intergalactic Rolling Church of the Burg (aka our food truck)
✅ Also, when you park at the market, don’t park in the dang bike lane!
✅ Party on, Burger out.
Most marketing emails are just blocks of things for sale, but Bad Luck gets away with it because the top half was written by people – you can’t get an intern or AI to write that well.
What does this “building in public” phenomenon actually look like in action? For both Allred and Domm, it looked like vulnerability and authenticity.