Alex White

So find your way to building a Future Distortion Field. One that lives and breathes via you and eventually grows to live on its own.

Your favorite band has just announced their nationwide tour. Should you pay to join their fan club and get in on the pre-sale? No, you decide to wait. But the on-sale date arrives, and the site is jammed. You can’t get on—and the concert is sold out in six minutes. What happened? What now?

Everyone complains about how short life is, but that perspective is broken. Life is not short. The real issue is that we waste so much of it.Life is long enough for you to achieve your wildest dreams. You’re just so busy wasting it that you get to the end without living much of it.1The most surprising thing is that you wouldn’t let anyone steal... See more

Music journalists Dean Budnick and Josh Baron chronicle the behind-the-scenes history of the modern concert industry. Filled with entertaining rock-and-roll anecdotes about The Rolling Stones, The Grateful Dead, Pearl Jam, and more—and charting the emergence of players like Ticketmaster, StubHub, Live Nation, and Outbox—Ticket Masters will transfix... See more

In the mid-twentieth century, developers might have taken on shoeshines and newspaper stands as amenity-oriented tenants. Today, they are more likely to seek out gourmet coffee shops, bookstores, restaurants, and cafés. It isn’t unusual for developers to offer such tenants leases with reduced rent, or no rent at all. In some cases, the tenants pay... See more

Novel infrastructure often enables new software. We refer to each wave by its architecture advance: internet, mobile, cloud, data lake, single-page apps, containers, serverless.At some point, startups tinker enough with the new technology to discover the applications customers value most. Then the infrastructure innovations disappear beneath the... See more