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How Fashion Brands Turn Heritage into Strategy: The Rise of ‘Archival Luxury’
Giada Grazianoopen.substack.com
no he podido leerlo todo pq no soy suscriptora de pago pero lo que he leído ya me ha encantado!!!
People don’t want the loudest brand anymore. They want the most authentic one.
And it dawned on me that I might have to change my inner thought patterns… that I would have to start believing in possibilities that I wouldn’t have allowed before, that I had been closing my creativity down to a very narrow, controllable scale… that things had become too familiar and I might have to disorient myself.
-Bob Dylan
Unas notas sonoras sobre la pieza de Vogue: ¿es vergonzoso tener novio ahora?
open.substack.com