Alden Huschle

When we focus excessively on scaling, on profit margins, on hiring, we miss the point of founding—and life, really. Which is to find meaning in our daily tasks.

Obsessive people who are in love with the problem they are solving can make up for a litany of management sins. (Perhaps that is also the lesson of Apple and Ive.)

What is really interesting is considering the second-order effects of the ability to create software 10 times faster than just a few years ago.

These guiding questions will help you locate pockets of urgency:

For whom is this critical to their strategy, especially if it’s directly tied to revenue?

Examples: Regulatory compliance, industry certifications, public declarations of strategy, entering a new market, buying another company, dealing with a competitive shift in their market, preparin... See more

Here's the counterintuitive truth: users tend to embrace features they discover on their own.

When Airtable forced a "New Automation" pop-up, adoption crawled to 9%. When repositioned as a subtle "+" menu for natural discovery, adoption jumped to 41%.

Why? Self-discovered features trigger dopamine releases that create ownership. I experienced this wh... See more

Machine-learning educator Parul Pandey showed the new update of 2.5 Pro an image of a concept for a children’s game and asked it to code up a version. One pass later, she had a working demo.

Because Stripe is taking on all of the compliance complexity, there is an opportunity for founders to build newly profitable companies and startups have a chance to go international faster than ever before. Tens of billions of dollars are on the table, just waiting for entrepreneurs to grab them.

“Craft is fractal. It begins as a flat, broad idea—a rough sketch, raw and unformed. But as you dive deeper, you sculpt and fine-tune, peeling back layers to reveal hidden worlds in the crevices. A piece starts ‘ugly,’ then transforms through selective beautification.” —Dev Valladares on the fractal

Playdate excels within constraints. Its one-bit screen and tiny processor mean it can’t run graphics-heavy games, but that limitation encourages developers to think about what they can build. The tiny black-and-white screen. The bright yellow color. The ‘season’ of games. The crank. The crank! Playdate proves that craft isn’t about doing more: It’s... See more