We're in the era of modern software companies as lifestyle brands.
We've passed the basic utility phase; now, it's about delivering an experience and forging an identity that resonates with the aspirations and values of your audience.
UX has become a fashion statement, and standout products have style. We'll see:
- Haute Couture software
- Luxury software
- DIY software
- Economy software
- Indie software
Notable examples:
- Arc
- Linear
- Amie
- Pitch
- Craft
- Arena
- Superhuman
- Loop
- June
- Campfire/Once
- Notion/Notion Calendar
My house plants became healthier and died less often once I stopped tracking their watering, stopped trying to use moisture meters or other tools, and learned to pick up on their vibes instead.
Many such cases.
I wish we were taught to manage our energy instead of managing just our time.
• Sleep
• Exercise
• Caffeine
• Hydration
• Sunlight
• Diet
...all impact productivity & creativity a lot more than blocking time in your calendar.