Adam Zeiner

First off, we need to stop thinking about systems maps as deliverables. They’re research tools — stepping stones on our path to understanding complex problems.

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.

I was personally struck by the uniformity of this thinking across time and discipline – in general, there are six different levels of escalating complexity, each interdependent, each with an important role.Important to note here that in my table, "Leverage" is not the same thing as "Time to complete something."

The Systemic Design Framework is an evolution of Design Council’s design frameworks, starting with the globally renowned Double Diamond, and more recently the Framework for Innovation. It is our way of synthesising how we see people on our own programmes, and through research with other designers using design to address complex challenges. These... See more

Content Ecosystem Mapping Articles and Resources

Involves six principles to encompass nature and non-human beings; zoom in and out across time, scale and self; and embrace circularity, existing assets and re-use, rather than an emphasis on new.

So, what then is human centered design if it's failing most of the humans surrounding it? We were trying to broaden the aperture and bring the lens further back to look more coherently at everything that goes on when inserting a product, service, or built environment. What happens when you create something and put it into a human system?