Adam Zeiner

To achieve success with ecosystems, it is crucial to create a flexible and agile operating model that is capable of not only continually rolling out new solutions but also managing the entire portfolio of value propositions by addressing failures, branching out into new areas, and pivoting the focus along the way. This requires a number of cultural... See more

And though it's useful to be able to tell them apart, design is about strategic and tactical work happening together. At the heart of many stubborn design projects and unimpressive outcomes are people coming in with an incompatible mental models; overplaying strategy or tactics, and neglecting the other.

The creation and management of boundary objects is key in developing and maintaining coherence across a set of intersecting but necessarily incomplete perspectives.

Historically, men predominantly led and populated armies, lending not only an overtly military language to business but also a masculine one, impacting not only the words of business but also its culture. The structure favored men...

Many business leaders don’t know how to select the ecosystems, or how to identify those opportunities with the highest value. Shaping the ecosystem strategy requires focused, design-led work in three areas:

What I've come to recognise as core to my practice is the challenge of taking an extraordinarily complex, integrated, incomplete problem and wrapping my arms around it conceptually in a way that helps and empowers practitioners to actually do things about it.