Adam Zeiner

So, what then is human centered design if it's failing most of the humans surrounding it? We were trying to broaden the aperture and bring the lens further back to look more coherently at everything that goes on when inserting a product, service, or built environment. What happens when you create something and put it into a human system?

‘Systems’ and ‘systemic’ have always been tricky words, as they mean different things to different people. Some people immediately think of technical systems (like airport control), some social systems (like a family unit), some natural systems (like a forest), and some dynamic systems (like a multiple cause diagram for obesity). In my last job,... See more

So, there are two kinds of competences that make up what design is: the theoretical and the practical. And we can use this as a mental model for how we think and talk about design – as a kind of philosophy for what design is, what it means to be a designer and to do design.

The modern organization is rooted in military history—at the time, the most efficient model for coordinating large groups of people to achieve strategic objectives.

...we’ve been trained to think of organizations as homogenous and mechanistic, with a clear set of rules, a command-and-control structure, and the ability to leverage hierarchy to get things done quickly by issuing top-down directives to reallocate resources to meet objectives.

The challenge is to connect strategy and tactics.