Adam Zeiner

We started thinking about different kinds of subject and object engagements that involved maybe multiple subjects, multiple objects, unintended engagements, or engagements that happen without either the user or the artifact having awareness of that engagement. What are the different permutations that are possible?

Strategy is brain-work – more often than not it’s abstract and invisible, and challenging to articulate. This is the research, analysis, and debate that goes into making decisions, and the data that comes from observations, interviews, user studies, post-its, brainstorms, and mind maps.

I worry sometimes that there’s a danger of embracing the theatre of systems thinking — using it to position services and to navigate what’s desirable, feasible and viable within the existing system — without actually reshaping the system itself.

Historically, men predominantly led and populated armies, lending not only an overtly military language to business but also a masculine one, impacting not only the words of business but also its culture. The structure favored men...

Depending on the use case you will scope your stakeholder map differently but generally having an ecosystem map offers three important benefits:

3. Understanding patient/HCP perspective

By mapping the components of individual services (or portfolios of services) against these two axes, perhaps we can explore their relationship to systems change. To what extent are we tweaking around the edges of the existing system, versus changing the behaviour of the system itself — and how ambitious is the effort?