Adam Zeiner

And though it's useful to be able to tell them apart, design is about strategic and tactical work happening together. At the heart of many stubborn design projects and unimpressive outcomes are people coming in with an incompatible mental models; overplaying strategy or tactics, and neglecting the other.

What I've come to recognise as core to my practice is the challenge of taking an extraordinarily complex, integrated, incomplete problem and wrapping my arms around it conceptually in a way that helps and empowers practitioners to actually do things about it.

Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.

This matters because services designed and optimised for the current system can have the effect of further entrenching it — by introducing additional forces and interests to ‘keep things the way that they are’. This isn’t to dismiss their value — systems change is slow and uncertain, and in the meantime it’s essential we deliver the most effective... See more

The challenge is to connect strategy and tactics.

This explains a good deal of what works and doesn't work for teams, especially when it comes to their mission. For highly capable knowledge-work teams (marketing teams, software teams, research team, etc.), low-leverage missions tend to be uninspiring.