Adam Zeiner

"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design.

3. Understanding patient/HCP perspective

‘Systems’ and ‘systemic’ have always been tricky words, as they mean different things to different people. Some people immediately think of technical systems (like airport control), some social systems (like a family unit), some natural systems (like a forest), and some dynamic systems (like a multiple cause diagram for obesity). In my last job,... See more

Systems thinking enables us to engage complex problems more effectively, steering us away from short-sighted solutions that may work in the short-term but ultimately backfire and make things worse in the long run.

Embedding design thinking, methods, and tools from the outset of ecosystem development will help companies produce integrated ecosystem offerings that delight customers, stave off threats, and create new sources of value.

...we’ve been trained to think of organizations as homogenous and mechanistic, with a clear set of rules, a command-and-control structure, and the ability to leverage hierarchy to get things done quickly by issuing top-down directives to reallocate resources to meet objectives.