Adam Zeiner

As a consultant focused on the org design of design orgs, I work across a variety of contexts—established businesses (banks, retail); software as a service (enterprise software); scale-ups (pre-IPO and growing); start-ups. And repeatedly over the past couple of years, I’ve found myself drawing some variation of the following generic digital product... See more

The new ecosystem design will need to start with the customer’s view and deliver on the agreed-upon value proposition and experience. To achieve this, organizations can consider three domains: consumers, sectors and partners, and products and services. Design has a central role to play in each.

I’m sure that a strange land is possible in which we would all have access to the tools and practices to help us respond to the challenge of incompleteness, but I, for one, have not come across it yet.

“Rethinking Users” authors Michael Youngblood and Ben Chesluk alongside illustrator Nadeem Haidary redefine “users” to design for an ecosystem.

3. Understanding patient/HCP perspective