Adam Zeiner

Existing data rarely tells the story the design leaders need to tell. These metrics measure, at best, outputs

These UX metrics show activity in the design. They may occasionally show improvements in a few business metrics such as sales revenues or onboarding rates. However, the metrics won’t likely show if an improved design actually makes a

The first step is to determine the user experience outcomes the team is shooting for; answers the question If we deliver a great design, how does it improve someone’s life?

The UX outcome is the end state we’re trying to achieve. Once we know our UX outcome, we can create key metrics detailing our journey getting there.