Adam Zeiner

Tactics, on the other hand, are easy to see – this the work we do with our hands. This is the craftsmanship that goes into the visible aspects of a product. This is your typefaces, illustrations, colors, whitespace, and rounded corners.

I like the concepts “strategy” and “tactics” to capture what these two sides of design are about. As far as I can tell this appears to be the choice of words that professional designers and design leaders use.

"Design" means one thing to a graphic designer, another thing to an engineer, and something else to a business consultant. Even within the design discipline, a Silicon Valley manager and a Danish joiner are unlikely to be imagining the same thing as they both talk about design.

Systems thinking enables us to engage complex problems more effectively, steering us away from short-sighted solutions that may work in the short-term but ultimately backfire and make things worse in the long run.

the first paper is out from our Leverage Points project [...] and lays out a conceptual framework and research agenda, all around the notion of “deep leverage points”

“Rethinking Users” authors Michael Youngblood and Ben Chesluk alongside illustrator Nadeem Haidary redefine “users” to design for an ecosystem.