If you are building, build with intention. And consistently push your vision and why. MINDSHARE is the biggest KPI in this space, and it's becoming increasingly competitive for it.
There are very few PMs who are Great (and I am not one of them. At least yet.)
Because the difference between Good and Great is HUUUUGE.
It's not that Good PMs don't do the right things.
It is just that the Great PMs do the right things consistently.
Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up?