Abhilash Rao

“I believe . . . that everyone, of whatever age and circumstance, is capable of self-transformation.”

A great insight by Lisa Feldman Barrett: When someone expresses anxiety, the first thing you should do is ask: do you want empathy or do you want a solution?

create a Braintrust. Every creative person, no matter their field, can draft into service those around them who exhibit the right mixture of intelligence, insight, and grace. “You can and should make your own solution group,” Andrew Stanton says, adding that on each of his own films, he has made a point of doing this on a smaller scale, separate fr

The work you put into improving your funnel is effort well spent. But attempts to build a perpetual motion machine of profit almost always end with bitterness, because they require you to push too hard and too fast to do anything that lasts. The goal is to prime the pump with ads that are aimed at neophiliacs, people looking to find you. Then build

A person’s emotional response to a brand and its marketing will depend on many factors. An increasingly important one is the brand’s authenticity.29 Brands such as Hershey’s, Kraft, Crayola, Kellogg’s, and Johnson & Johnson that are seen as authentic and genuine can evoke trust, affection, and strong loyalty.

habits, as much as memory and reason, are at the root of how we behave. We might not remember the experiences that create our habits, but once they are lodged within our brains they influence how we act—often without our realization.