Abhilash Rao
@abhilash
@abhilash
Often a brand’s positioning transcends its performance considerations. Companies can fashion compelling images that appeal to consumers’ social and psychological needs. The primary explanation for Marlboro’s extraordinary worldwide market share (about 30 percent) is that its “macho cowboy” image has struck a responsive chord with much of the cigare
... See moreThe Five Ps PURPOSE: Remain grounded in your passions and contributions. It takes conviction to ensure you are doing your highest and best work and that your work has meaning and is making a difference. PROCESS: Rely on daily practices and routines that honor your natural energy rhythms, enhance performance, save time, help you restore, and provide
... See moreVocabulary gets in the way sometimes. Design is not just a profession. A customer is not only a person who buys something. A product is not just a physical object or software that you sell.
at scale, it is very common to have some significant number of product teams that are there in support of the other product teams. These are often called platform product teams, or shared services product teams. They are very high leverage, but they are a little different in that they generally don't directly serve customers. They serve customers i
... See moreIf you find out that you were wrong, correct it immediately. Build a reputation as a rapid course corrector. You don't need to be right all the time to succeed if you can admit quickly when you're wrong. This will set you apart from the majority of people who get wedded to narratives too quickly and then refuse to revisit the analysis for fear of l
... See moreGrowth vs Efficiency (SaaS)
All marketing strategy is built on segmentation, targeting, and positioning (STP). A company discovers different needs and groups of consumers in the market place, targets those it can satisfy in a superior way, and then positions its offerings so the target market recognizes its distinctive offerings and images.
Yet is it freedom to be a slave to the senses, to anger, to jealousies and a hundred other petty things that must occur every day in human life?