Abie Cohen

So why quit? Three reasons. First, I’ve felt for a few years now that the startups I’m seeing don’t seem so much like progress as just shopkeeping. This isn’t a dig: there’s money to be made razoring a thin slice off a huge market, and there’s certainly less risk in that than there is building a market from scratch. But it’s just not that... See more

eing well-resourced and well-organized matters.

In one of my favorite essays, Choose Good Quests , Trae Stephens and Markie Wagner write about the moral imperative for founders who’ve gained experience, resources, and connections building easier companies early in their careers to use their experience, resources, and connections to tackle really... See more

lift you up

I won’t expand on the onion theory itself, but it roughly follows the following sequential steps:

Team Risk: Is the team capable of executing their vision? Will the team work together effectively?

Building Risk: Can they develop a viable product?

Market Risk: Is there a substantial market for the product? Will customers use and pay for it?

Go-To-Market... See more