Aarushi

@aarrrr

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"the question of whether a computer can think is no more interesting than the question of whether a submarine can swim."

- edsger dijkstra

Random and Random

Achieving that result is as much science as art, and science needs data, analytics, and experimentation. Analytics involves using data to generate insights. You can then turn those insights into a hypothesis, which UX design tests with experiments to prove or disprove.

UX Analytics 101: How to Use Data to Improve User Experiences

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