Alex Hemmert
@_alex_
Alex Hemmert
@_alex_
“Birds born in a cage think flying is an illness.” — Alejandro Jodorowsky
The audience comes last. The audience doesn't know what they want. The audience only knows what's come before. - Rick Rubin
“If Tetris has taught me anything. It's that in life, errors pile up and accomplishments disappear.” -@GameModJr
The opportunity lost by increasing the amount of blank space is gained back with enhanced attention on what remains. More white space means that less information is presented. In turn, proportionately more attention shall be paid to that which is made less available. When there is less, we appreciate everything much more.
Simplicity is about subtracting the obvious, and adding the meaningful.